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  • About
  • Speakers
  • Agenda
  • Partners
  • Past Glimpses
    • 2019
    • 2020
    • 2022
  • Contact Us
  • Register Now
BW Businessworld Marketing Whitebook

New Delhi  |  Mumbai

Register Now

About The Event

BW Businessworld Marketing Whitebook 2023

#iammarketer: From Gen AI to Gen Z

In the age of generative AI and always-online consumers such as Gen Zers, expectations from brands & businesses are changing.

Artificial intelligence (AI) has become an ongoing conversation with varied ramifications for businesses but with Generative AI, its impact has moved from niche to mainstream. While on the one hand, AI tools are being used by large marketers to spot trends and even test products, on the other hand, it is clear that Gen Zers are the fastest in embracing the AI economy. Newer technologies are impacting the future of habits – from workplace to consumption, manifesting into different realities for businesses.

BW Businessworld Marketing Whitebook is taking a closer look at this intersection of Generative AI and AI with Gen Zers in its 18th edition, supported by BW Businessworld Marketing Whitebook Summit 2023.

The multi-city launch event will house more than 100 power speakers and play host to over 800-1000 senior delegates comprising business leaders, senior marketers, and decision-makers of the new world.

Mumbai Speakers – 8th December

Asset 44@2x

Delhi Speakers – 30th November

BW Marketing White book

WHAT’S NEW

CMO Survey

  • Marketing Spends Movement
  • Percentage Shifts
  • Media & Channels That Benefitted
  • Spending Trends Ahead

16 case studies of companies that have grown in the pandemic & prove to be recession ready (Resilience)

PURE Awards

Recognise Purpose & Resilience in 2023

 

15 Roundtables

  • Precede The Launch Bringing a

Four-Week Experience

Global Speakers & Indian CEOs

Added in the line up, allowing connect with over

70 CMOs & 30 CEOs

16 Industry Sectors to be focussed by New Sectors added in Sectoral Insights

 

CMO Survey

  • Marketing Spends Movement
  • Percentage Shifts
  • Media & Channels That Benefitted
  • Spending Trends Ahead

16 case studies of companies that have grown in the pandemic & prove to be recession ready (Resilience)

PURE Awards

Recognise Purpose & Resilience in 2023

 

15 Roundtables

  • Precede The Launch Bringing a

Four-Week Experience

Global Speakers & Indian CEOs

Added in the line up, allowing connect with over

70 CMOs & 30 CEOs

16 Industry Sectors to be focussed by New Sectors added in Sectoral Insights

 

Mumbai 

Mumbai Agenda Marketing Whitebook

Registration

New Delhi | 30th nov – 2023



Registration closed 

Mumbai | 08th Dec – 2023



Registration closed 

Registration

Mumbai

Registration closed 

our Partners

MWB Mumbai_Sponsor Plate_1

contact us

For Speakership

Noor Fathima Warsia
Phone: +91 9867693191
Email: nfw@businessworld.in

Chetan Mehra
Phone: +91 9811702464
Email: chetan.mehra@businessworld.in

For Sponsorship

Shruti Arora
Phone: +91 7982628913
Email: shruti.arora@businessworld.in

CS Rajaraman
Phone: +91 9342262859
Email: rajaraman@busienssworld.in

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