ABOUT THE INITIATIVE
#iammarketer: Purpose, Personalisation & Performance
Scaling ideas that future proof businesses
More and more, marketing is becoming core to an organization’s growth playbook. In a tech-enabled, data-driven world, the CMO is required to work in cohesion with the entire C-suite including not only the likes of the chief technology, chief digital, chief data, chief revenue officer but also the chief executive officer. As every forward-looking company unites its arsenal on all fronts in unprecedented ways, the three most popularly discussed Ps are Purpose, Personalisation and Performance.
BW Businessworld Marketing Whitebook is taking a closer look at these to sharply arrive at how ideas should be scaled to futureproof businesses in the 15th edition of the book, supported by BW Businessworld Marketing Whitebook Summit 2019..
The three-city event, that will house nearly 100 power speakers and play host to a total of 800-1000 combined senior delegates of business leaders and senior marketers from across industry sectors.
THE HANDBOOK WILL BE LAUNCHED AT THE BW BUSINESSWORLD MARKETING WHITEBOOK SUMMIT 2019 IN MUMBAI, DELHI AND BENGALURU
Register Here
Reasons to Partner
Counted among the bestsellers in India, BW Businessworld MWB is going beyond marketing to focus on business outcomes.
Insights not only from research agencies & consultancies from first hand from brands on their growth strategies.
Three launch events – with Delhi & Mumbai as the flagship with a definitive gathering of decision makers, including CEOs and marketing chiefs.
For the first time, the event will invite delegates from broader South Asia & Southeast Asia markets with focus on India’s central role in the region’s growth.
In addition to APAC agency chiefs and CEOs from Corporate India, this year the speaker line-up will include global chiefs.
Inaugural awards celebrating purpose-driven brands leading change in India.
Event will host curtain raiser to AdAsia 2019.
HEADLINE SPEAKERS
Hemant Jalan
Managing Director, Indigo Paints
Herjit S. Bhalla
MD, Hershey India
Devendra Chawla
CEO, Spencer's Retail
SPECIAL SPEAKERS
Ashwini Iyer Tiwari
Filmmaker & Writer, Director, Filmfare Best Director (2018)
Gaurav Kapur
Actor & TV Presenter, Founder- Oaktree Sports, Creator & Producer- Breakfast with Champions
Nidhika Bahl
International Bestselling Author
& Celebrity Life Coach
CVL Srinivas
Country Chair, WPP India
SPEAKERS
Laxman Tari
Head- Marketing Communication & Brand Management, Legrand Group
Vikram Sakhuja
Group CEO, Madison Media & OOH
Prasanth Kumar
CEO, GroupM South Asia
Anupriya Acharya
CEO, Publicis Media India
Akash Deep Batra
Head - Marketing, Consumer Banking ,
DBS Bank India
Errol Marquis
General Manager - Marketing, Jio Reliance
Krishnarao S Buddha
Sr Category Head - Marketing, Parle Group
Nisha Sara Jose
Marketing Director, Faber-Castell
Shabhnam Panjwani
CMO, Edelweiss Group
Shaukat Shamim
Founder and CEO, Youplus
Sudhakar Rao
Director - Branding, ICFAI Group
Prasun Basu
President - South Asia, Nielsen
Preeti Reddy
CEO, Kantar South Asia Insights
Satish NS,
Senior Vice President, Sales & Marketing, Haier Appliances India
Rana Barua
CEO, Havas Group India
Venkatesh Adavi
Vice President- Strategy, Dailyhunt
Megha Tata
MD- South Asia, Discovery Communications India
Hiren Gada
CEO, Shemaroo Entertainment
Vivek Tiwari
Founder & CEO, Medikabazaar
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Platinum Partner
Enterprise Data Cloud Partner
Television Broadcast Partner
Video Innovation Partner
Silver Partner
Brand Solution Partner
Bronze Partner
PR Partner
Knowledge Advisors
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Knowledge Advisors
Digital Streaming Partner
Gifting Partner
HEADLINE SPEAKERS
Manish Sharma
President & CEO, Panasonic India, Executive Officer, Panasonic Corporation
Sachin Jain
President, Forevermark
Sanjiv Bajaj
Vice Chairman & M.D, Bajaj Capital Limited
SPEAKERS
Sandeep Shukla
Head, Marketing, India & Global operations, Jaquar Group
Shubhodip Pal
CMO, Revolt Motors
Shashi Sinha
CEO, IPG Mediabrands India
Santosh Desai
Managing Director & CEO, Future Brands Ltd
Sujatha V Kumar
Head of Marketing for India and South Asia
Manish Sapra
Sr. Marketing Director, adidas
Ramita Chaudhuri
Chief Marketer, Mahou India
Anita Nayyar
Media Expert
Yashaswini Samat
Chairman & MD, Grey Group India
Nandini Dias
CEO, Lodestar UM India
Tanmay Mohanty
CEO, Zenith India
Sai Narayan
CMO, Paisabazaar.com
Nikhil Mathur
Managing Director - India, GfK
Sudhakar Rao
Director - Branding, ICFAI Group
Our Partners
Powered By
Associate Partner
Platinum Partner
Silver Partner
Knowledge Advisors
Knowledge Advisors
Knowledge Advisors
Knowledge Advisors
Digital Streaming Partner
Registration Partner
Gifting Partner
Event Agenda
Here is our event timeline
Registration
Chairman's Address
Official opening of the Marketing Whitebook Summit 2019
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & Exchange4media Group
Knowledge Address State of the Union
A look at the economic trends in India, impacting the business of marketing
Nikhil Mathur, Managing Director - India, GFK
Leadership Session How Purpose Has Rewritten the CEO agenda
What does 'purpose' in company DNA mean & why is this important today
Sachin Jain, President, Forevermark
Sanjiv Bajaj, Vice Chairman & Managing Director, Bajaj Capital
In conversation with: Anita Nayyar, Media Expert
The Great MWB Debate:Purpose in Marketing - Real & Here
Motion: Brands that have taken up a purpose in their pursuit have delivered better business outcomes and are better placed for thriving in the future
For: Shubhodip Pal, CMO, Revolt Motors
For: Sai Narayan, CMO, Paisabazaar.com
Against: Tanmay Mohanty, Group CEO, Zenith India & Head - Global Partnerships, Publicis Media India
Against: Yashaswini Samat, Chairman & MD, Grey Group India
Debate Moderator: Santosh Desai, MD & CEO, Future Brands
Marketer's Roundtable:Making 'Personalisation' Work Harder
While personalisation at scale has been in discussion for nearly five years, how does it deliver for a brand. A look at real numbers, metrics & the likes on why personalisation is making a brand's relationship with its consumer more meaningful & longer lasting
Manish Sapra, Sr. Marketing Director, Adidas
Ramita Chaudhuri, Chief Marketer, Mahou India
Sandeep Shukla, Head - Marketing, India & Global Operations, Jaquar Group
Sujatha V Kumar, Head - Marketing - India & South Asia, Visa
In conversation with: Nandini Dias, CEO, Lodestar UM
Networking Break
Headline SessionThe Time to Reshape the Indian Business Landscape is Now
A conversation on the role that companies, business leaders & brands can together play to make the most of the what the Indian business & marketing ecosystem has to offer
Manish Sharma, President & CEO, Panasonic India, Executive Officer, Panasonic Corporation
In conversation with: Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media
Special Address:
Sudhakar Rao, Director - Branding, ICFAI Group
Keynote AddressPurpose, Personalisation & Performance
The three Ps that are changing the game for businesses in their preparation to be future ready
Charles Frump, Managing Director, Volvo Cars India
In conversation with: Shashi Sinha, CEO, IPG Mediabrands India
BW Businessworld Marketing Whitebook Launch
Networking Dinner & Cocktails
*Agenda can see last minute changes
Registration
Chairman's Address
Official opening of the Marketing Whitebook Summit 2019
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld
Knowledge AddressState of the Union
Prasun Basu, President - South Asia, Nielsen
Knowledge Address
Preeti Reddy, CEO, Kantar South Asia Insights
Fireside Chat: How Video AI Will Change Your World by 2020
Shaukat Shamim, Founder & CEO, Youplus
In conversation with: Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld
The Great MWB Debate: Personalisation in Marketing - Real & Here
Motion: Personalisation is real and it is here, and we can see evidence of how personalisation at scale is making a difference to brands & marketers
For: Laxman Tari, Head- Marketing Communication & Brand Management, Legrand Group
For: Satish NS, Senior Vice President, Sales & Marketing, Haier Appliances India
Against: Akash Deep Batra, Head - Marketing, Consumer Banking , DBS Bank India
Against: Krishnarao S Buddha, Sr Category Head - Marketing, Parle Group
Debate Moderator: Vikram Sakhuja, Group CEO, Madison Media & OOH
CEO RoundtableA USD 10-Trillion Dollar India by 2032
The Indian Finance Minister commented that the country is poised to become a USD 5-trillion economy in the next five years & a USD 10-trillion economy in the eight years thereafter. What can Indian businesses do to contribute to, and prepare for, this new India?
Devendra Chawla, CEO, Spencer Retail
Herjit S. Bhalla, MD, Hershey India
Session Chair: Anupriya Acharya, CEO, Publicis Media India
Marketers' Roundtable Bang for the Buck - The Performance Conversation
As marketing's role becomes more central to business outcomes, how will the CMO's role & expectations evolve in ensuring 'Performance' has a broader definition & application
Errol Marquis, General Manager - Marketing, Jio Reliance
Nisha Sara Jose, Marketing Director, Faber-Castell
Shabhnam Panjwani, EVP & Head Marketing, Edelweiss Group
Session Chair: Rana Barua, CEO, Havas Group India
Networking Break
Out of the Box SessionLeading With Content
Whether it is purpose or performance or personalisation, content plays a central role in any brand connecting with consumers. A take from leaders who have dealt with content in a much more intimate way
Ashwini Iyer Tiwari, Filmmaker & Writer, Director, Filmfare Best Director (2018)
Gaurav Kapur, Actor, TV Presenter & Founder- Oaktree Sports, Creator & Producer, Breakfast with Champions
Nidhika Bahl, Entrepreneur, International Bestselling Author (The Queen of the Comeback)
Session Chair: Prasanth Kumar, CEO, GroupM South Asia
CEO Roundtable: Opportunities & Challenges In India's M&E Sector
As muted growth & slowdown becomes part of the broader narrative, how do business leaders see the next phase of growth
Megha Tata, MD South Asia, Discovery Communications India
Hiren Gada, CEO, Shemaroo Entertainment
Session Chair: Vivek Tiwari, Founder & CEO, Medikabazaar
Leadership Address: Reimagining 'Future Ready' In Rising India
Hemant Jalan, Managing Director, Indigo Paints
Leadership Address: Drivers of Real Growth
CVL Srinivas, Country Manager, WPP
Special Address: Making products for YOU, and you are one in a Billion!
3 philosophies to create personalised, purposeful & high-performing products, at scale
Venkatesh Adavi, Vice President - Strategy, Dailyhunt
Special Address: The Performance Conversation
Sudhakar Rao, Director - Branding, ICFAI Group
Keynote Address: Purpose, Personalisation & Performance
The three Ps that are changing the game for businesses in their preparation to be future ready
Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited; President, Unilever South Asia; Member, Unilever Leadership Executive
BW Businessworld's Marketing Whitebook 2019-20 Launch
BW Pure: Purpose-Led Brand Awards
Celebration Dinner & Cocktails
*Subject to confirmation; Agenda can also see last minute changes
Get In Touch
For Speaking Opportunities, please contact