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ABOUT THE INITIATIVE

#iammarketer: Purpose, Personalisation & Performance

Scaling ideas that future proof businesses

More and more, marketing is becoming core to an organization’s growth playbook. In a tech-enabled, data-driven world, the CMO is required to work in cohesion with the entire C-suite including not only the likes of the chief technology, chief digital, chief data, chief revenue officer but also the chief executive officer. As every forward-looking company unites its arsenal on all fronts in unprecedented ways, the three most popularly discussed Ps are Purpose, Personalisation and Performance.

BW Businessworld Marketing Whitebook is taking a closer look at these to sharply arrive at how ideas should be scaled to futureproof businesses in the 15th edition of the book, supported by BW Businessworld Marketing Whitebook Summit 2019..

The three-city event, that will house nearly 100 power speakers and play host to a total of 800-1000 combined senior delegates of business leaders and senior marketers from across industry sectors.

THE HANDBOOK WILL BE LAUNCHED AT THE BW BUSINESSWORLD MARKETING WHITEBOOK SUMMIT 2019 IN MUMBAI, DELHI AND BENGALURU

Register Here

Reasons to Partner

  • Counted among the bestsellers in India, BW Businessworld MWB is going beyond marketing to focus on business outcomes.

  • Insights not only from research agencies & consultancies from first hand from brands on their growth strategies.

  • Three launch events – with Delhi & Mumbai as the flagship with a definitive gathering of decision makers, including CEOs and marketing chiefs.

  • For the first time, the event will invite delegates from broader South Asia & Southeast Asia markets with focus on India’s central role in the region’s growth.

  • In addition to APAC agency chiefs and CEOs from Corporate India, this year the speaker line-up will include global chiefs.

  • Inaugural awards celebrating purpose-driven brands leading change in India.

  • Event will host curtain raiser to AdAsia 2019.

MUMBAI

KEYNOTE SPEAKER

Sanjiv Mehta

Sanjiv Mehta

Chairman & CEO, Hindustan Unilever

HEADLINE SPEAKERS

Hemant Jalan

Hemant Jalan

Managing Director, Indigo Paints

Herjit S. Bhalla

Herjit S. Bhalla

MD, Hershey India

Devendra Chawla

Devendra Chawla

CEO, Spencer's Retail

SPECIAL SPEAKERS

Ashwini Iyer Tiwari

Ashwini Iyer Tiwari

Filmmaker & Writer, Director, Filmfare Best Director (2018)

Nidhika Bahl

Nidhika Bahl

International Bestselling Author
& Celebrity Life Coach

CVL Srinivas

CVL Srinivas

Country Chair, WPP India

SPEAKERS

Sameer Saxena

Sameer Saxena

Director Marketing, Legrand India

Ryan Fernandes

Ryan Fernandes

Head of Marketing & Ecommerce, Pantaloons

Vikram Sakhuja

Vikram Sakhuja

Group CEO, Madison Media & OOH

Anupriya Acharya

Anupriya Acharya

CEO, Publicis Media India

Akash Deep Batra

Akash Deep Batra

Head - Marketing, Consumer Banking ,
DBS Bank India

Errol Marquis

Errol Marquis

General Manager - Marketing, Jio Reliance

Krishnarao S Buddha

Krishnarao S Buddha

Sr Category Head - Marketing, Parle Group

Nisha Sara Jose

Nisha Sara Jose

Marketing Director, Faber-Castell

Shabhnam Panjwani

Shabhnam Panjwani

CMO, Edelweiss Group

Shaukat Shamim

Shaukat Shamim

Founder and CEO, Youplus

Sudhakar Rao

Sudhakar Rao

Director - Branding, ICFAI Group

Prasun Basu

Prasun Basu

President - South Asia, Nielsen

Preeti Reddy

Preeti Reddy

CEO, Kantar South Asia Insights

Satish NS

Satish NS,

Senior Vice President, Sales & Marketing, Haier Appliances India

Rana Barua

Rana Barua

CEO, Havas Group India

Venkatesh Adavi

Venkatesh Adavi

Vice President- Strategy, Dailyhunt

Our Partners

Sponsors

DELHI

KEYNOTE SPEAKER

Charles Frump

Charles Frump

Managing Director, Volvo Car India

HEADLINE SPEAKERS

Manish Sharma

Manish Sharma

President & CEO, Panasonic India, Executive Officer, Panasonic Corporation

Sachin Jain

Sachin Jain

President, Forevermark

Sanjiv Bajaj

Sanjiv Bajaj

Vice Chairman & M.D, Bajaj Capital Limited

SPEAKERS

Sandeep Shukla

Sandeep Shukla

Head, Marketing, India & Global operations, Jaquar Group

Shubhodip Pal

Shubhodip Pal

CMO, Revolt Motors

Shashi Sinha

Shashi Sinha

CEO, IPG Mediabrands India

Shashi Sinha

Santosh Desai

Managing Director & CEO, Future Brands Ltd

Sujatha V Kumar

Sujatha V Kumar

Head of Marketing for India and South Asia

Manish Sapra

Manish Sapra

Sr. Marketing Director, adidas

Ramita Chaudhuri

Ramita Chaudhuri

Chief Marketer, Mahou India

Anita Nayyar

Anita Nayyar

Media Expert

Yashaswini Samat

Yashaswini Samat

Chairman & MD, Grey Group India

Nandini Dias

Nandini Dias

CEO, Lodestar UM India

Tanmay Mohanty

Tanmay Mohanty

CEO, Zenith India

Sai Narayan

Sai Narayan

CMO, Paisabazaar.com

nikhil mathur

Nikhil Mathur

Managing Director - India, GfK

Sudhakar Rao

Sudhakar Rao

Director - Branding, ICFAI Group

Our Partners

Sponsors
Firefox Wyzo Opera Chrome Internet Explorer

 

Event Agenda

Here is our event timeline

Registration

Chairman's Address

Official opening of the Marketing Whitebook Summit 2019

Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

Knowledge Address State of the Union

A look at the economic trends in India, impacting the business of marketing

Nikhil Mathur, Managing Director - India, GfK

Leadership Session How Purpose Has Rewritten the CEO agenda

What does 'purpose' in company DNA mean & why is this important today

Sanjiv Bajaj, Vice Chairman & Managing Director, Bajaj Capital

Sachin Jain, President, Forevermark

In conversation with: Anita Nayyar, Media Expert

The Great MWB Debate:Purpose in Marketing - Real & Here

Motion: Brands that have taken up a purpose in their pursuit have delivered better business outcomes and are better placed for thriving in the future

For: Shubhodip Pal, CMO, Revolt Motors

For: Sai Narayan, CMO, Paisabazaar.com

Against: Tanmay Mohanty, CEO, Zenith India

Against: Yashaswini Samat, Chairman & MD, Grey Group India

Debate Moderator: Santosh Desai, Managing Director & CEO, Future Brands Ltd

Marketer's Roundtable:Making 'Personalisation' Work Harder

While personalisation at scale has been in discussion for nearly five years, how does it deliver for a brand. A look at real numbers, metrics & the likes on why personalisation is making a brand's relationship with its consumer more meaningful & longer lasting

Manish Sapra, Sr. Marketing Director, adidas

Ramita Chaudhuri, Chief Marketer, Mahou India

Sandeep Shukla, Head - Marketing, India & Global Operations, Jaquar Group

Sujatha V Kumar, Head - Marketing - India & South Asia, Visa

In conversation with: Nandini Dias, CEO, Lodestar UM

Networking Break

Networking Break

Headline SessionThe Time to Reshape the Indian Business Landscape is Now

A conversation on the role that companies, business leaders & brands can together play to make the most of the what the Indian business & marketing ecosystem has to offer

Manish Sharma, President & CEO, Panasonic India, Executive Officer, Panasonic Corporation

In conversation with: Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

Partner Address:

Sudhakar Rao, Director - Branding, ICFAI Group

Keynote AddressPurpose, Personalisation & Performance

The three Ps that are changing the game for businesses in their preparation to be future ready

Charles Frump, Managing Director, Volvo Cars India

In conversation with: Shashi Sinha, CEO, IPG Mediabrands India

BW Businessworld Marketing Whitebook Launch

Networking Dinner & Cocktails

Networking Dinner & Cocktails

*Agenda can see last minute changes

Registration

Chairman's Address

Official opening of the Marketing Whitebook Summit 2019

Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

Knowledge AddressState of the Union

Preeti Reddy, CEO, Kantar South Asia Insights

Knowledge Address State of the Union

Prasun Basu, President - South Asia, Nielsen

The Great MWB Debate: Personalisation in Marketing - Real & Here

Motion: Personalisation is real and it is here, and we can see evidence of how personalisation at scale is making a difference to brands & marketers

For: Sameer Saxena, Director Marketing, Legrand India

For: Ryan Fernandes, Head - Marketing & Ecommerce, Pantaloons

Against: Akash Deep Batra, Head - Marketing, Consumer Banking , DBS Bank India

Against: Kashyap Vadapalli, CMO, Pepperfry*

Debate Moderator: Vikram Sakhuja, Group CEO, Madison Media & OOH

CEO RoundtableA USD 10-Trillion Dollar India by 2032

The Indian Finance Minister commented that the country is poised to become a USD 5-trillion economy in the next five years & a USD 10-trillion economy in the eight years thereafter. What can Indian businesses do to contribute to, and prepare for, this new India?

Devendra Chawla, CEO, Spencer Retail

Herjit S. Bhalla, MD, Hershey India

Session Chair: Anupriya Acharya, CEO, Publicis Media India

Marketers' Roundtable Bang for the Buck - The Performance Conversation

As marketing's role becomes more central to business outcomes, how will the CMO's role & expectations evolve in ensuring 'Performance' has a broader definition & application

Errol Marquis, General Manager - Marketing, Jio Reliance

Krishnarao S Buddha, Sr Category Head - Marketing, Parle Group

Nisha Sara Jose, Marketing Director, Faber-Castell

Satish NS, Senior Vice President, Sales & Marketing, Haier Appliances India

Shabhnam Panjwani, CMO, Edelweiss Group

Session Chair: Rana Barua, CEO, Havas Group India

Networking Break

Networking Break

Out of the Box SessionLeading With Content

Whether it is purpose or performance or personalisation, content plays a central role in any brand connecting with consumers. A take from leaders who have dealt with content in a much more intimate way

Ashwini Iyer Tiwari, Filmmaker & Writer, Director, Filmfare Best Director (2018)

Gaurav Kapur, Actor, Television Presenter*

Session Chair: Nidhika Bahl, International Bestselling Author & Celebrity Life Coach

Fireside ChatHow Video AI Will Change Your World by 2020

Shaukat Shamim, Founder & CEO, Youplus

In conversation with: Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

Leadership SessionReimagining 'Future Ready' In Rising India

A growth rate of 7% will take India to a USD 10 trillion economy by 2032. As this promise of growth continues, companies of the future will need to build an organisation that fosters agility, empowerment and connectivity. How can companies embrace the culture that keeps them 'future ready'

Hemant Jalan, Managing Director, Indigo Paints

Tarun Chugh, MD & CEO, Bajaj Allianz*

Session Chair: CVL Srinivas, Country Chair, WPP India

Partner Address:

Sudhakar Rao, Director - Branding, ICFAI Group

Keynote AddressPurpose, Personalisation & Performance

The three Ps that are changing the game for businesses in their preparation to be future ready

Sanjiv Mehta, Chairman & CEO, Hindustan Unilever

BW Businessworld's Marketing Whitebook 2019-20 Launch

BW Purpose-Led Brand Awards - Brands Transforming India

Networking Dinner & Cocktails

Celebration Dinner & Cocktails

*Subject to confirmation; Agenda can also see last minute changes

Get In Touch

For Speaking Opportunities, please contact

Name

Tasneem Limbdiwala

Phone Number

+91 9967547967