About The Book

Several events of the past year have compelled the marketing and advertising industry to introspect, closely keeping an eye on the industry, and running on full speed at the same time to embrace change. Industry dynamics ask for leadership that is not just adapting and facing uncertainties, but is also asking questions that impact the very fundamentals of the business. It is looking at technology as an ally that helps at every level in the macro and the micro picture, to create a new world order that is efficient and equal.

The 14th edition of the BW Businessworld Marketing Whitebook captures all of these different colours that are recreating the media and marketing landscape. Themed ‘#iammarketer: Marketing with Leadership, Inclusion & Technology’, the essential handbook of marketers this year will delve on change agents that are driving growth, and how technology should be viewed in a world where design-led thinking, diversity in approach and the best of tech come together to form the ultimate consumer experience.

The handbook will be launched at the BW Businessworld Marketing Whitebook Summit 2018 in Mumbai, Delhi and Bengaluru.

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Speaker Delegate Partner  Exhibitor





Categories In The Spotlight

Overview - The Indian Marketplace

An overview looking at key facets of the Indian economy, sectors that are contributing to GDP and high interest areas including the Government's role in creating a digital economy.

Inside Industry Sectors & Trends Shaping them

A closer look at 15 industry sectors including Apparels, Auto, Consumer Durables, Ecommerce, Education, FMCG, Finance, Healthcare, IT, Luxury, Media, Real Estate, Retail & Shopper, Telecom and Travel with behaviours defining the sector, consumer trends and key insights.

Marketing Technology

While advertising and marketing technology have gained enough momentum for the marketer to see a difference, what lies ahead…

The M-LIT Trident

Leadership – What it Means
Inclusion in Marketing
The Tech-Led Toolkit

#iammarketer

Marketing with Leadership, Inclusion & Technology
A collection of authored notes from industry’s sharpest marketers, economists, researchers and data scientists…


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5 REASONS TO PARTNER

‘#iammarketer: Marketing with Leadership, Inclusion & Technology’, the essential handbook of marketers this year will delve on change agents that are driving growth, and how technology should be viewed in a world where design-led thinking, diversity in approach and the best of tech come together to form the ultimate consumer experience.

  • Counted among the top bestsellers in India, BW Businessworld Marketing Whitebook is broadening the marketing conversation in this insightful edition
  • The book is taking a closer look at the likes of design-led thinking that makes the role of marketing fundamental to the equation
  • More than 15 industry sectors under the scanner
  • Views from thoughts leaders on change agents recreating the marketing landscape
  • Two mega launch events – in Delhi & Mumbai with a definitive gathering of decision makers, including CEOs and marketing chiefs

Bengaluru Speakers

Keynote Speaker

Sanjay Behl

Chief Executive Officer
Raymond
Bengaluru

Headline Speaker

Kamal Bali

President & Managing Director,
Volvo Group

Speakers

Paul Ruban

Head of GTM (Go-To-Market)
Fossil India

Srihari Palangala

Sr. Director and Head of Marketing,
Dell EMC

Srinivas Rao

Sr. Vice President Marketing,
Lifestyle



Prof. G V Muralidhara

Director,
ICFAI BUSINESS SCHOOL, Bangalore

Ankita Bajaj Shankar

Marketing Lead,
Vans India

Santhosh NS

Head of Marketing and Communications,
Fujitsu



Sunder Madakshira

Head – Marketing
Adobe

Srihari Gopinath

Head of Marketing
Hewlett Packard Enterprise India

M A Parthasarathy

President, Product & FAST - South Asia
Mindshare



Satish Viswanathan

Chief Product Officer
NxtGen Datacenter & Cloud Technologies

Parag Amalnerkar

Director Marketing - India & South Pacific,
NetApp

Vasuta Agarwal

VP & GM, India & South Asia
InMobi



Srinivas Uppaluri

Author, Advisor, Mentor and Leadership Coach

Mumbai Speakers

Keynote Speaker

Christina Ruggiero

Chief Executive Officer
Hindustan Coca-Cola Beverages
Mumbai

Headline Speakers

Vijay Mansukhani

Managing Director
Onida

Pavan Shetty

Director
Porsche India

Leigh Terry

CEO - APAC
IPG Mediabrands

Special Address

Shabana Azmi

Indian Film, TV & Theatre Actor

Raveena Tandon

Actor, Producer, Columnist & Former Model

Speakers

Ashok Kumar Gupta

Chairman,
Zirca Digital Solutions

Kedar Apte

VP – Marketing
Castrol India and South Asia

Sundar Madakshira

Head - Marketing,
Adobe



Ajay Kakar

Chief Marketing Officer
Aditya Birla Capital

Veetika Deoras

Head – Marketing, Category & Digital & Loyalty
Tata Starbucks

Amit Doshi

Chief Marketing Officer
Lenovo India



Sandeep Verma

President Sales & Marketing
Bajaj Corp

Anupam Bokey

VP Marketing (CMO)
RP-Sanjiv Goenka Group FMCG

UT Ramprasad

Head - Mktg & Brand Comms
Tata Motors Commercial Vehicles



Peshwa Acharya

Chief Marketing Officer,
Sterling Holiday Resorts

Sudhakar Rao

Director - Branding,
ICFAI Group

Neena Dasgupta

CEO,
Zirca Digital Solutions



Shriranga Sudhakara

Founder & MD,
Vyoma Media

Shashi Sinha

CEO – India,
IPG Mediabrands

Govind Pandey

Chief Executive Officer,
TBWA\India



Priti Murthy

CEO,
India OMD

Nandita Puri

Celebrity Author &
Journalist

Prasun Basu

President – South Asia,
Nielsen



Chetan Mahajan

Founder & CEO
The Mavericks

Delhi Speakers

Keynote Speakers

Deepak Iyer

Managing Director
Mondelez India
Delhi

Headline Speakers

Kulmeet Bawa

Managing Director
Adobe South Asia

Devendra Chawla

EVP & Chief Operating Officer
Walmart India

Speakers

Ashok Kumar Gupta

Chairman,
Zirca Digital Solutions

Raj Rishi Singh

Director- Marketing
Pepsi, PepsiCo India

Sukhleen Aneja

Chief Marketing Officer - South Asia,
RB Hygiene Home



Anamika Sirohi

VP & Head of Marketing
Hindware

Vani Gupta Dandia

Founder Member,
Hypersonic

Nidhi Hola

Senior Director - Marketing,
GoDaddy India



Meenu Bagla

Head Global Brand and Digital Marketing,
Tech Mahindra

Sanjeev Shukla

Chief Marketing Officer,
Muthoot Pappachan Group

Anshuman Verma

Chief Marketing & Digital Officer,
DHFL Pramerica Life Insurance



Vivek Srivastava

EVP & Head - Entertainment Cluster,
TIMES NETWORK

Sudhakar Rao

Director - Branding,
ICFAI Group

Shriranga Sudhakara

Founder & MD,
Vyoma Media



Rabindra Narayan

MD & President,
PTC Punjabi

Sai Narayan

Associate Director and Head-Marketing,
Policybazaar.com

Satyabrata Das

Head Strategic Alliances & Corporate Communications,
Laqshya Media



Yeshwanth Nag Mocherla

Founder,
The ThickShake Factory

Amit Bhagwan Wadhwani

Director
Sai Estate Consultants Chembur

Anita Nayyar

CEO – India & South Asia
Havas Media Group



Priti Murthy

CEO – India,
OMD

Neena Dasgupta

CEO,
Zirca Digital Solutions

Preeti Reddy

CEO
Kantar South Asia Insights

Agenda

BW Businessworld Marketing Whitebook
#iammarketer : Marketing with Leadership, Inclusion & Technology

1:00 PM

Registration

1:00 PM

2:00 PM

Welcome Address

Official opening of the Marketing Whitebook Summit 2018

  • Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

2:00 PM - 2:15 PM

s
2:15 PM

Knowledge Address: State of the Union

A look at the economic trends in India, impacting the business of marketing

  • Prasun Basu, President South Asia, Nielsen

2:15 PM - 2:30 PM

s
2:30 PM

Knowledge Address: Transformation of The Indian Rail Traveller

  • Shriranga Sudhakara, Founder & MD, Vyoma Media

2:30 PM - 2:35 PM

2:35 PM

Fireside Chat: Business Is Marketing & Marketing Is Business

Life lessons on how marketing impacts all aspects of doing good business

  • Ashok Kumar Gupta, Chairman, Zirca Digital Solutions

2:35 PM - 2:50 PM

2:50 PM

Creativity Address: Taming The Lion

Behind the Scenes in India's Cannes Lions 2018 wins

  • Govind Pandey, CEO, TBWA\India

2:50 PM - 3:10 PM

3:10 PM

Technology Address: Spelling Marketing as T-E-C-H

  • Sunder Madakshira, Head – Marketing, Adobe India

3:10 PM - 3:30 PM

3:30 PM

Technology Session: Embracing Tech-Led Marketing For Transformation

Is marketing keeping pace with technology; what are the trends that marketers should stay on top of to stay relevant in the age of AI, AR, VR & the likes

  • Leigh Terry, CEO - APAC, IPG Mediabrands
  • Moderator: Noor Fathima Warsia, BW Businessworld

3:30 PM - 4:00 PM

4:00 PM

Marketer's Roundtable: The Changing Tastes of the Indian Consumer

As Indian consumers look to upscale and premiumize, what are the opportunities for marketers

  • Anupam Bokey, VP Marketing (CMO), RP-Sanjiv Goenka Group FMCG
  • Amit Doshi, CMO, Lenovo India
  • Kedar Apte, Head - Marketing, Castrol India
  • Sandeep Verma, President Sales & Marketing, Bajaj Corp
  • In conversation with: Satyabrata Das, Head Strategic Alliances & Corporate Communications, Laqshya Media Group

4:00 PM - 4:30 PM

4:30 PM

The Consumer Conundrum: Whither Art Thou Bound

What is the right strategy for a world where consumers observe all, forgive nothing & keep taking brands by surprise…

  • Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital
  • Anil Talreja, Partner, Deloitte India
  • Neena Dasgupta, CEO, Zirca Digital Solutions
  • Peshwa Acharya, Chief Marketing Officer, Sterling Holidays
  • UT Ramprasad, Head - Mktg & Brand Comms, Tata Motors Commercial Vehicles
  • Veetika Deoras, Head - Marketing, Category and Digital and Loyalty, Tata Starbucks
  • In conversation with: Chetan Mahajan, Founder & CEO, The Mavericks

4:30 PM - 5:15 PM

5:15 PM

Networking Break

5:15 PM - 5:30 PM

5:30 PM

Special Address: Unlocking India's Women Power

Prominent women figures discuss gender equality & representation of women on the big and small screens, and whether creative professionals are smashing stereotypes

  • Shabana Azmi, Indian Film, TV & Theatre Actor
  • Raveena Tandon, Actor, Producer & Columnist
  • Nandita Puri, Celebrity Author & Journalist
  • In conversation with: Atika Farooqui, Anchor & Creative Director

5:30 PM - 6:00 PM

6:00 PM

Inclusion Address: The Different Definitions Of Diversity

Age, Thought Process, Skillsets --- how inclusion changes chasing business goals

  • Sudhakar Rao, Director - Branding, ICFAI

6:00 PM - 6:15 PM

6:15 PM

Headline Address: The Opportunities Of Interesting Times

The consumer is as choosy as she or he is conflicted in partnering with brands and companies; the economy & business dynamics are more challenging than ever… what is the silver lining of what appears to be one of the toughest times for companies at large...

  • Pavan Shetty, Director, Porsche India
  • Vijay Mansukhani, Managing Director, Onida
  • In conversation with: Shashi Sinha, CEO, IPG Mediabrands India

6:15 PM- 6:45 PM

6:45 PM

Keynote Address: Marketing with Leadership, Inclusion & Technology

As market dynamics demand leadership traits that are not just building a company and its workforce but the industry and society at large,

  • Christina Ruggiero, Chief Executive Officer, Hindustan Coca Cola Beverages
  • In conversation with: Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

6:45 PM - 7:30 PM

7:35 PM

Unveiling of the BW Businessworld Marketing Whitebook 2018-19

7:35 PM

7:40 PM

Networking Dinner & Cocktails

7:40 PM

*Confirmation Awaited

1:30 PM

Registration

1:30 PM

2:20 PM

Chairman's Address

  • Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

2:20 PM - 2:40 PM

2:40 PM

Knowledge Address: State of the Union

  • Preeti Reddy, CEO - South Asia, Kantar

2:40 PM - 3:00 PM

3:00 PM

Opening Address:

  • Vivek Srivastava, EVP & Head - Entertainment Cluster, TIMES NETWORK

3:00 PM - 3:10 PM

3:10 PM

Headline Address: Experience Is Now!

  • Kulmeet Bawa, Managing Director, Adobe South Asia

3:10 PM - 3:30 PM

3:30 PM

The Consumer Conundrum: Whither Art Thou Bound

  • Raj Rishi Singh, Director - Marketing, Pepsi, PepsiCo India
  • Sukhleen Aneja, Marketing Director - South Asia, RB Hygiene Home
  • In conversation with: Anita Nayyar, CEO, India and South Asia, Havas

3:30 PM - 4:00 PM

4:00 PM

Marketer's Roundtable: The Changing Tastes of the Indian Consumer

  • Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance
  • Rabindra Narayan, MD & President, PTC Punjabi
  • Sai Narayan, Associate Director & Head - Marketing, Policy Bazaar
  • Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group
  • Yeshwanth Nag Mocherla, Founder, The ThickShake Factory
  • In conversation with: Satyabrata Das, Head Strategic Alliances & Corporate Communications, Laqshya Media

4:00 PM - 4:30 PM

4:30 PM

Leadership Address: Future Trends in Retail

  • Devendra Chawla, EVP & Chief Operating Officer, Walmart India

4:30 PM - 4:50 PM

4:50 PM

Knowledge Address: Transformation of The Indian Rail Traveller

  • Shriranga Sudhakara, Founder & MD, Vyoma Media

4:50 PM - 4:55 PM

4:55 PM

Networking Break

4:55 PM - 5:30 PM

5:30 PM

Fireside Chat: Business Is Marketing & Marketing Is Business

  • Dr. Ashok Kumar Gupta, Chairman, Zirca Digital Solutions & Aidem Ventures

5:30 PM - 5:50 PM

5:50 PM

Technology Session: Embracing Tech-Led Marketing For Transformation

  • Anamika Sirohi, VP & Head - Marketing, Hindware
  • Meenu Bagla, Head Global Brand and Digital Marketing, Tech Mahindra
  • Neena Dasgupta, CEO, Zirca Digital Solutions
  • Nidhi Hola, Senior Director, Marketing, GoDaddy India
  • Vani Gupta Dandia, Founder Member, Hypersonic
  • In conversation with: Priti Murthy, CEO, OMD India

5:50 PM - 6:30 PM

6:30 PM

Inclusion Address: The Changing Definition of Diversity

  • Sudhakar Rao, Director - Branding, ICFAI Group

6:30 PM - 6:45 PM

6:45 PM

Keynote Address: Marketing with Leadership, Inclusion & Technology

  • Deepak Iyer, Managing Director, Mondelez India
  • In conversation with: Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

6:45 PM - 7:45 PM

7:50 PM

BW Businessworld Marketing Whitebook Launch

Networking Dinner & Cocktails

7:50 PM

2:00 PM

Registration

2:00 PM

3:30 PM

Chairman's Address

  • Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

3:30 PM - 4:00 PM

4:00 PM

Headline Session: The Opportunities Of Interesting Times

The consumer is as choosy as she or he is conflicted in partnering with brands and companies; the economy & business dynamics are more challenging than ever… what is the silver lining of what appears to be one of the toughest times for companies at large...

  • Kamal Bali, President & Managing Director, Volvo Group India

4:00 PM - 4:30 PM

4:30 PM

Technology Session: Embracing Tech-Led Marketing For Transformation

Is marketing keeping pace with technology; what are the trends that marketers should stay on top of to stay relevant in the age of AI, AR, VR & the likes

  • M A Parthasarathy, Chief Product Officer, Mindshare South Asia
  • Parag Amalnerkar, Director Marketing - India & South Pacific,NetApp
  • Srihari Palangala, Sr. Director and Head of Marketing, Dell EMC
  • Vaishali Verma, CEO, Initiative
  • Vasuta Agarwal, VP & GM, India & South Asia, InMobi
  • Moderator: Srinivas Uppaluri, Author, Advisor, Mentor and Leadership Coach

4:30 PM - 5:15 PM

5:15 PM

Networking Break

5:15 PM - 5:30 PM

5:30 PM

Marketers’ Roundtable: The Changing Tastes of the Indian Consumer

As Indian consumers look to upscale, premiumize and reach out for better options, how can marketers tap on the massive headroom for growth

  • Ankita Bajaj Shankar, Marketing Lead, VANS India
  • Kartikeya Sharma, Marketing Director - Anheuser-Busch InBev India & Southeast Asia*
  • Paul Ruban, Head of GTM (Go-To-Market), Fossil India
  • Santhosh NS, Marketing Head, Fujitsu
  • Srinivas Rao, Sr. Vice President Marketing, Lifestyle
  • Session Chair: Sunder Madakshira, Head - Marketing, Adobe India

5:30 PM - 6:00 PM

6:00 PM

Keynote Address: Marketing with Leadership, Inclusion & Technology

  • Sanjay Behl, Chief Executive Officer, Raymond
  • Session Chair: Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

6:00 PM - 7:30 PM

7:30 PM

BW Businessworld Marketing Whitebook Bengaluru Launch

Networking Dinner & Cocktails

7:30 PM

*Confirmation Awaited

Bengaluru Partners





Mumbai Partners





Delhi Partners

Glimpses 2017 - Delhi




Glimpses 2016

Let's Get in Touch

For RSVP, please contact:


      Khabirul Islam

      Xavier Rozario

      +91 9818605549

      +91 9971431765

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For Speaking Opportunities, please contact:


      Shubhi Tandon

      +91 9999670687

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To Partner in the MWB Launch Event, please contact:


North/East:

      Jeet Sharma

      Fahim Haque

North/East:

      +91 9910476546

      +91 9873277808


South:

      Pavan Viralam


North/East:

      +91 9538347633


West:

      Shweta Sinha

      Chaitali Chatterjee


North/East:

      +91 9820347957

      +91 9867210670