About Us

The essential handbook for marketers, BW Businessworld Marketing Whitebook is all set with a new edition. For more than a decade, BW Businessworld has endeavoured to bring together information, data and analysis that will assist marketers in their daily decision making. In its 13th year, BW is taking the proposition forward for a new generation of marketers.

The theme this year, ‘#iammarketer: The ADC of Marketing’, looks at how the advent of artificial intelligence, the impact of data and the role of content is changing consumer behaviour, and ultimately marketing.

BW Businessworld Marketing Whitebook Heads To Bengaluru.

Following a successful two-city launch in Delhi and Mumbai that saw presence of nearly 800 delegates from the marketing, media and advertising fraternity, the essential handbook of marketers is gearing up to make a splash in Bengaluru

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Speaker Delegate
Partner  Exhibitor

Categories

Overview - The Indian Marketplace

An overview looking at key facets of the Indian economy, sectors that are contributing to GDP and high interest areas including the Government's role in creating a digital economy.

Inside Industry Sectors & Trends Shaping them

A closer look at 15 industry sectors including Apparels, Auto, Consumer Durables, Ecommerce, Education, FMCG, Finance, Healthcare, IT, Luxury, Media, Real Estate, Retail & Shopper, Telecom and Travel with behaviours defining the sector, consumer trends and key insights.

The New Purchase Funnel

As basic definitions and formats in marketing undergo change, what is the implication of a new purchase funnel.

ADC - AI, Data & Content

Talking to a new generation of consumers requires sharper ammunition and smarter arsenal – marketers have access to these today. The question is how best to use it – a mix of case studies and advice.

#iammarketer

A curation of authored notes from industry’s sharpest marketers, economists, researchers and data scientists on specific ways and suggestions of engaging different kinds of consumer groups; on how exposed a marketer is and how sensitivity and sensibility have become absolute essentials today.


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5 REASONS TO PARTNER

The theme this year, '#iammarketer : The ADC of Marketing', looks at how the advent of artificial intelligence, the impact of data and the role of content is changing the consumer behaviour and hence marketing.

  • Counted among the top bestsellers* in India last year, we are gearing up for a richer, more insightful edition
  • More than 15 sectors under the scanner
  • Views from thoughts leaders on aspects redefining marketing
  • Two mega launch events – in Delhi & Mumbai
  • Industry’s captains will convene to deliberate on the road ahead

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Bengaluru Speakers

Anand Kripalu

Managing Director &
Chief Executive Officer,
Diageo India
Keynote Speaker



Bhaskar Choudhuri

Director – Marketing,
Lenovo India

Kaushik Tiwari

Head of Marketing
Matrimony.com

Rakesh Mishra

Vice President & Head of Marketing - India,
Target



Aruna Jathar

Director- Marketing and Operations
RCI India

Ashish Gupta

VP - Engineering
Rubrik India

Yeshwanth Nag

Founder
The ThickShake Factory



Sudhakar Rao

Director – Branding
ICFAI Group

Rajendra Khare

Founder, Chairman & MD
Surewaves

Anita Nayyar

CEO – India & South Asia
Havas Media Group



Mohammed Faisal

Chief Operating Officer
Primecare India

Manu Prasad

VP - Marketing
Scripbox

Satyanarayana Murthy

CEO
Indigo 91.9



Ramesh Jude Thomas

President
Equitor

Keynote Speakers

abc

Sanjiv Mehta

CEO & MD,
Hindustan Unilever Limited
Executive Vice President,
Unilever South Asia

T Krishnakumar

President,
India & Southwest Asia
Coca-Cola


Session Keynotes & Headline Speakers

Sunil Sood

Managing Director & CEO - India
Vodafone

Sushant Dash

Regional President - India
Tata Global Beverages Ltd

Amish Tripathi

Author,
The Shiva Trilogy & Ram Chandra Series



Rodrigo Lima

Managing Director,
India Danone

Sumit Sawhney

CEO & MD,
India Renault

Luis Miranda

Chairman ,
Centre for Civil Society

Speakers

Neil George

Managing Director – India
Nivea

Leigh Terry

CEO - APAC
IPG Mediabrands

Devndra Chawla

CEO - Future Consumer,
Group Prez - Food, FMCG & Brands
Future Group



Anika Agarwal

SVP & Head-Marketing, Digital & Direct Sales
Max Bupa Health Insurance


Jagdish Mitra

Chief Strategy, Marketing Officer,
Head Growth Factories
Tech Mahindra

Abhijit Shah

Head of Marketing, Digital and Customer Experience
ICICI Prudential AMC Ltd



Vasantha Kumar

Director of Marketing and Communications
India South Asia
IBM

Prashant Peres

Director – Marketing (Chocolates)
Mondelez India

Kanika Mittal

Head - Brand Communications & Marketing - India
Reebok



Amit Tiwari

Vice President - Marketing
Havells India

Sunil Raina

Chief Marketing Officer, Lava International Ltd
Business Head, Xolo

Parag Amalnerkar

Director Marketing - India & South Pacific
NetApp



Rupa Roy

Head – Marketing, India & SAARC and
Head of Global Marketing Services
McAfee

Vani Gupta Dandia

Marketing Director - Indian Snacks, Foods
PepsiCo India

Guy Hearn

Chief Innovation Officer
Asia Pacific Omnicom Media Group



Safeena Husain

Founder & Executive Director
Educate Girls

Lynn de Souza

Founder
Social Access

Anita Nayyar

CEO – India & South Asia
Havas Media Group



Ashish Bhasin

Chairman and CEO - South Asia
Dentsu Aegis Network

Shashi Sinha

CEO - India
IPG Mediabrands

Sulina Menon

Managing Partner,
India Omnicom Media Group



Mohit Joshi

Managing Director,
India Havas Media Group

Dr Alok Bharadwaj

Managing Director
CreoVate Transformations & Consulting (P) Ltd

Himani Kapadia

CEO - India
SapientRazorfish and DigitasLBi



Prasun Basu

President - South Asia
Nielsen

Preeti Reddy

CEO
Kantar South Asia Insights

Chetan Mahajan

President & CEO India
Hill+Knowlton Strategies



Priyanshu Singh

Country Manager & MD
India Adecco Group

Marco Valsecchi

CFO
India Adecco Group

Deepak Pargaonkar

Senior Director, Solutions Engineering
Salesforce India



Shantanu Mathur

Country Head
Knowlarity

Jeroninio Almeida

Founder
iCongo, Rex & Karmaveer Awards

Viraj Kalyani

Founder & Chairman
Kalyani Studio

Agenda

BW Businessworld Marketing Whitebook
#iammarketer : The ADC of Marketing
Unravelling Artificial Intelligence, Data & Content

1:00 PM

Registration

1:00 PM

2:00 PM

Welcome Address

Sameer Sikka, Group COO, BW Businessworld

2:00 PM - 2:15 PM

2:15 PM

Opening Address: State of the Nation 2030

A futuristic view on where India is headed

  • Prasun Basu, President - South Asia, Nielsen

2:15 PM - 2:30 PM

2:30 PM

Opening Address: 2030: The More Things Change

How content, data & AI will enable deep, novel & valuable connections with consumers amid transformation

  • Preeti Reddy, CEO - Kantar South Asia Insights

2:30 PM - 2:45 PM

2:45 PM

Headline Address: The Change Makers

How the likes of AI, IOT, VR and AR sophisticated to make a difference to everyday lives of people, and where India is placed in that...

  • Sumit Sawhney, Country CEO & Managing Director, Renault India
  • In conversation with: Dr Alok Bharadwaj, MD, CreoVate Transformations & Consulting

2:45 PM - 3:30 PM

3:30 PM

Marketing For Social Progress

What is the role that communication & movement building plays in social progress; how do you market social firms and what are the challenges faced... A closer look at an increasingly important subject...

  • Session Keynote: Sushant Dash, Regional President - India, Tata Global Beverages Ltd
  • Jeroninio Almeida, Founder, iCongo, Rex & Karmaveer Awards
  • Lynn de Souza, Founder, Social Access

3:30 PM - 4:00 PM

4:00 PM

The Perfect Storm

What is the opportunity that the combination of the availability of data, initiatives under Digital India & the rise of connected consumer created in India, and is the industry geared up for it?

  • Amit Tiwari, Vice President - Marketing, Havells India
  • Jagdish Mitra, Chief Strategy & Marketing Officer & Head Growth Factories, Tech Mahindra
  • Priyanshu Singh, Country Manager & MD - India, Adecco Group
  • In conversation with: Sulina Menon, Managing Partner – India, Omnicom Media Group

4:00 PM - 4:30 PM

4:30 PM

Networking Break

4:30 PM - 4:50 PM

4:50 PM

The Customers Must Be Crazy

What is the right play for a world where customers observe all, forgive nothing & keep taking brands by surprise…

  • Session Keynote: Rodrigo Lima, Managing Director - India, Danone
  • Leigh Terry, CEO, IPG Mediabrands APAC
  • In conversation with: Himani Kapadia, CEO - India, Sapient Razorfish & DigitasLBi

4:50 PM - 5:30 PM

5:30 PM

The Truth About Content Marketing

One of the most used terms in marketing, defined also as the content crap trap by leading marketers, how has technology served or dis-served what has come to be known as content marketing. What should be way forward on this?

  • Anika Agarwal, SVP & Head-Marketing, Digital & Direct Sales, Max Bupa Health Insurance
  • Kanika Mittal, Head - Brand Communications & Marketing - India, ‎Reebok
  • Sunil Raina, Chief Marketing Officer, Lava International & Business Head, Xolo
  • Vani Gupta, Marketing Director - Indian Snacks & Foods, PepsiCo India
  • In conversation with: Mohit Joshi, Managing Director – India, Havas Media Group

5:30 PM- 6:10 PM

6:10 PM

Networking Break

6:10 PM- 6:30 PM

6:30 PM

Unveiling Havas Meaningful Brands 2017 Study

  • Anita Nayyar, CEO - India & South Asia, Havas Media

6:30 PM- 6:45 PM

6:45 PM

Chairman's Address

Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media Group

6:45 PM - 7:00 PM

7:00 PM

Keynote Address: The ADC Of Marketing

How AI, Data and Content have changed the business of marketing & communication, and there is no going back...

  • T Krishnakumar, President - India & Southwest Asia, Coca-Cola
  • In conversation with: Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

7:00 PM - 8:00 PM

8:00 PM

BW Businessworld Marketing Whitebook Unveiling

8:00 PM

8:15 PM

Networking Dinner

8:15 PM

3:30 PM

Registration

3:30 PM

4:30 PM

Opening Address

  • Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

4.30 PM - 4.45 PM

4:45 PM

The Journey of Marketing at ICFAI

  • Sudhakar Rao, Director, Branding, ICFAI Group

4.45 PM - 5.00 PM

5:00 PM

The Data Debate

The year 2016 had several global surprises where data led insights did not convert to realities. What should data expectations be and what are the best ways to put data to work for brand and business objectives?

  • Ashish Gupta, VP - Engineering, Rubrik India
  • Kaushik Tiwari, Head - Marketing, Matrimony.com
  • Manu Prasad, VP - Marketing, Scripbox
  • Rajendra Khare, Founder, Chairman & MD, Surewaves
  • Yeshwanth Nag, Founder, The ThickShake Factory

5:00 PM - 5:45 PM

5:45 PM

Networking Break

5.45 PM - 6.00 PM

6:00 PM

Leadership Roundtable: Know Thy Customer

What is the right play for a world where customers observe all, forgive nothing & keep taking brands by surprise...

  • Aruna Jathar, Director – Marketing and Operations, RCI India
  • Bhaskar Choudhuri, Director – Marketing, Lenovo Indias
  • Mohammed Faisal, Chief Operating Officer, Primecare India
  • Rakesh Mishra, Vice President & Head of Marketing, Target India
  • Satyanarayana Murthy, CEO, Indigo 91.9
  • In conversation with: Ramesh Jude Thomas, President, Equitor

6.00 PM - 6.45 PM

6:45 PM

HAVAS MEANINGFUL BRANDS 2017 STUDY

  • Anita Nayyar, CEO - India & South Asia, Havas Media Group

6.45 PM - 7.00 PM

7:00 PM

Keynote Address: The ADC Of Marketing

How Artificial Intelligence, Data and Content have changed the business of marketing & communication, and there is no going back...

  • Anand Kripalu, CEO & Managing Director, Diageo India
  • In conversation with Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

7:00 PM – 8:20 PM

8:20 PM

BW Businessworld Marketing Whitebook Unveiling

Closing Remarks & Vote of Thanks

8:20 PM - 8:30 PM

8:30 PM

Networking Dinner

8:30 PM

1:00 PM

Registration

1:00 PM

2:45 PM

Welcome Address

Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

2:45 PM - 3:00 PM

3:00 PM

Keynote Address: The ADC Of Marketing

How Artificial Intelligence, Data and Content have changed the business of marketing & communication, and there is no going back...

  • Sanjiv Mehta, CEO & Managing Director, Hindustan Unilever & EVP Unilever South Asia
  • In conversation with: Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld

3:00 PM - 4:00 PM

4:00 PM

The Perfect Storm

Has the combination of the availability of data, initiatives under Digital India & the rise of connected consumers created a perfect opportunity in India?

  • Session Keynote: Sunil Sood, Managing Director & CEO, Vodafone India
  • Neil George, Managing Director, Nivea India
  • In conversation with: Ashish Bhasin, CEO, Dentsu Aegis Network South Asia

4:00 PM - 4:40 PM

4:40 PM

Havas Meaningful Brands 2017 Study

  • Anita Nayyar, CEO - India & South Asia, Havas Media

4:40 PM - 4:55 PM

4:55 PM

BW Businessworld Marketing Whitebook Unveiling

Networking Break

4:55 PM - 5:15 PM

5:15 PM

The Customers Must Be Crazy

What is the right play for a world where customers observe all, forgive nothing & keep taking brands by surprise...

  • Abhijit Shah, Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC
  • Marco Valsecchi, CFO, Adecco Group India
  • Neena Dasgupta, Founder & CEO, Zirca Digital Solutions
  • Prashant Peres, Director - Marketing, Mondelez India
  • In conversation with: Mohit Joshi, Managing Director – India, Havas Media Group

5:15 PM - 6:00 PM

6:00 PM

Creating Content That Clicks

What can Marketing Land learn from those whose have decoded the content code

  • Amish Tripathi, Author, The Shiva Trilogy & Ram Chandra Series
  • In conversation with: Shashi Sinha, CEO - India, IPG Mediabrands

6:00 PM- 6:30 PM

6:30 PM

The Journey of Marketing in ICFAI

  • Sudhakar Rao, Director, Branding, ICFAI Group

6:30 PM- 6:40 PM

6:40 PM

Networking Break

6:40 PM - 7:00 PM

7:00 PM

Marketing For Social Progress

What is the role that communication & movement building plays in social progress; how do you market social firms and what are the challenges faced... A closer look at an increasingly important subject...

  • Session Keynote: Luis Miranda, Chairman, Centre For Civil Society
  • Lynn de Souza, Founder, Social Access
  • Safeena Husain, Founder and Executive Director, Educate Girls

7:00 PM - 7:30 PM

7:30 PM

Have Our Expectations From Data Failed Us?

The year 2016 had several global surprises where data led insights did not convert to realities. What should data expectations be and what are the best ways to put data to work for brand and business objectives?

  • Deepak Pargaonkar, Senior Director, Solutions Engineering - India, Salesforce
  • Guy Hearn, Chief Innovation Officer - APAC, Omnicom Media Group
  • Parag Amalnerkar, Director Marketing - India & South Pacific , NetApp
  • Rupa Roy, Head - Marketing, India & Global Servoces, McAfee
  • Vasantha Kumar, Director, Marketing & Communications - India & South Asia, IBM
  • In conversation with: Baldeep Singh, Country Head - India, WPP Data Alliance

7:30 PM - 8:00 PM

8:00 PM

ADC & The Disruptive Millennials

How India's Gen Next, disruptors in their own right, are looking at areas such AI, Data & Content...

  • Viraj Kalyani, Founder & Chairman, Kalyani Studio
  • Session Conductor: Chetan Mahajan, President & CEO - India, Hill+Knowlton Strategies

8:00 PM - 8:20 PM

8:20 PM

Closing Remarks & Vote of Thanks

8:20 PM - 8:30 PM

8:30 PM

Networking Cocktails & Dinner.

8:30 PM

Delhi Partners





Mumbai Partners





Bangalore Partners

Glimpses 2017 - Delhi




Glimpses 2016

Let's Get in Touch

For RSVP, please contact:


      Kritika Wasson

      +91 9899584651

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For Speaking Opportunities, please contact:


      Shubhi Tandon

      +91 9999670687

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To Partner in the MWB Launch Event, please contact:


North/East:

      Jeet Sharma

      Fahim Haque

North/East:

      +91 9910476546

      +91 9873277808


South:

      Pavan Viralam


North/East:

      +91 9538347633


West:

      Shweta Sinha

      Chaitali Chatterjee


North/East:

      +91 9820347957

      +91 9867210670