ABOUT THE INITIATIVE

As the future of digital changes, how should businesses regroup to grow in the metaverse Increasingly, the Chief Marketing Officer is being called the Chief Metaverse Officer.

As digital becomes mainstream and technology become both the nucleus and the command system of companies, the metaverse becomes infinite, without reset or pause. It is also fully integrated in every experience of a consumer.

In the metaverse, all can co-create, co-opt, coordinate and collaborate to contribute to a platform with unprecedented opportunities for businesses and brands. The metaverse changes everything, creating decentralized digital economies of scale but it comes with its challenges. Where does it fit in the world of legacy media, how should it be approached by leaders and how does one understand it to win in the metaverse.

BW Businessworld Marketing Whitebook is taking a closer look at this new reality in its 17th edition, supported by BW Businessworld Marketing Whitebook Summit 2022. Returning in its physical avatar after two years, the two-city launch event will house more than 100 power speakers and play host to over 800-1000 senior delegates comprising business leaders, senior marketers and decision-makers of the new world.

What’s New

CMO Survey

  • Marketing Spends Movement
  • Percentage Shifts
  • Media & Channels That Benefitted
  • Spending Trends Ahead

16 case studies of companies that have grown in the pandemic & prove to be recession ready (Resilience)

PURE Awards
Recognise Purpose & Resilience in 2022

15 Roundtables
Precede The Launch Bringing a
Four-Week Experience

Global Speakers & Indian CEOs
Added in the line up, allowing connect with over
70 CMOs & 30 CEOs

16 Industry Sectors to be focussed by New Sectors added in Sectoral Insights

Event Agenda

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mumbai speaker

INSIDE MWB 2022

BOOK PLAN: MARKETING WHITEBOOK, 2022

    1. THE OVERVIEW

  • -The Indian Marketplace
    FOREWORD by Mr. Sanjiv Mehta, CEO & MD, Hindustan Unilever

    2. INSIDE INDUSTRY SECTORS

  • The Auto Sector
  • The Consumer Durable Sector-
  • The Ecommerce Sector
  • The FMCG Sector
  • The Food & Beverage Sector
  • Of Eating out & Entertainment
  • Financial Service
  • The Media Sector
  • The Real Estate Sector
  • The Technology Sector

    3. CONSUMER CONNECT

  • Trends in Future Consumer Connect
  • Video Analytics

    4. #IamMarketer

  • #IamMarketer: Leadership in the Metaverse - 15 Leading CEO and CMOs take on the Metaverse

MWB 2022 Schedule

To be announced soon

WHY PARTNER ?

  • MWB is putting the focus on marketing again towards contribution to business continuity and outcomes, allowing higher engagement with key decision makers

  • Insights from research agencies & consultancies with focus of brands on their growth strategy. Industry relevant & contextual conversation, attracting high community interest

  • Reach out to Industry Captains & Key Stakeholders apart from relevant audience including CXOs, C-suite managers, founders, decision makers for better ROI

  • Flexibility: Be part of the conversation – join the discussion actively as a speaker or post discussion panellist, Felicitate Winners, Deliver Standalone Address

  • Second edition of PURE awards recognising Purpose & Resilience

Register Here

Speakers

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mumbai speaker

Our Partners

Partner

Get In Touch

For Speaking Opportunities, please contact

Name

Noor Warsia
Soumya Sehgal