As the future of digital changes, how should businesses regroup to grow in the metaverse Increasingly, the Chief Marketing Officer is being called the Chief Metaverse Officer.

As digital becomes mainstream and technology become both the nucleus and the command system of companies, the metaverse becomes infinite, without reset or pause. It is also fully integrated in every experience of a consumer.

In the metaverse, all can co-create, co-opt, coordinate and collaborate to contribute to a platform with unprecedented opportunities for businesses and brands. The metaverse changes everything, creating decentralized digital economies of scale but it comes with its challenges. Where does it fit in the world of legacy media, how should it be approached by leaders and how does one understand it to win in the metaverse.

BW Businessworld Marketing Whitebook is taking a closer look at this new reality in its 17th edition, supported by BW Businessworld Marketing Whitebook Summit 2022. Returning in its physical avatar after two years, the two-city launch event will house more than 100 power speakers and play host to over 800-1000 senior delegates comprising business leaders, senior marketers and decision-makers of the new world.