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Our marketing and feature roadmap is aligned with these segments, ensuring tailored experiences that maximize engagement and lifetime value across the board.
Key Performance Indicators
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- Daily Active Users (DAU): Monitoring daily engagement levels to assess ongoing interest and platform stickiness.
- New User Acquisition Rate: Evaluating the effectiveness of onboarding and promotional campaigns in driving new player sign-ups.
- Retention Rates (Day 1, Day 7, Day 30): Understanding how well players are retained post-install and over the medium term.
- Average Revenue Per User (ARPU): Tracking monetization effectiveness across segments.
- Player Churn Rate: Identifying how many users discontinue use and at which stages to inform retention strategies.
- Session Length and Frequency: Measuring user engagement intensity and habits to optimize gameplay pacing and rewards.
- Customer Satisfaction Scores: Leveraging surveys and support interactions to ensure high-quality user experiences.
Continuous monitoring of these metrics will allow rapid iteration and improvement across product, marketing, and support functions.