About Power
Brands of India
The Power Brands of India Awards celebrates the brands shaping India’s business landscape through influence, innovation, trust and market impact.
Established by Power Brands, a brand research and recognition initiative of Planman Media, the platform honours organizations and leaders demonstrating excellence in brand building, consumer trust, innovation and market leadership.
It creates a spotlight on visionary leaders, emerging enterprises and organizations defining the future of business in India and beyond.
Influence · Impact · Innovation
of India
Brand Excellence
Recognising brands that build powerful identities, credibility and lasting consumer relevance.
Innovation & Trust
Celebrating organizations turning innovation and consumer trust into meaningful business impact.
Future Shapers
Spotlighting leaders and enterprises shaping India’s next chapter of business.
Meet The Marketing Leaders
Meet the marketing leaders, brand strategists and industry voices shaping the future of brands, influence and innovation in India.
Event Agenda
A day of brand leadership, marketing innovation, insightful conversations and recognition of India’s leading marketing talent.
Conference Schedule
28 October 2026 · All sessions in the event’s published local schedule
Opening Address
Dr. Annurag Batra — Chairman & Editor-in-Chief, BW Businessworld & Founder, exchange4media
Keynote: Long Live Marketing
Utsav Malhotra — COO, Noise
AI In Marketing: What’s Actually Working Right Now
Amit Jawar — Vice President Sales & Marketing, Patanjali
Ajay Kaul — Former Global Head – Growth Marketing, Didi Global
Abhijit Bhattacharya — CMO & Sr. VP, DLF
Moderator: Ruhail Amin, Sr. Editor BW Businessworld & Exchange4media
The Brand Brain That Runs Modern Marketing. 24*7
Ram Parkash — Vice President – Enterprise Sales, Zocket
Lunch (On Us, Not Your Media Budget)
Personalisation or Personal Creep?
Udit Malhotra — Head Marketing, JSW MG Motor India
Amandeep Malhari — Head Marketing, JK Cement
Pawan Jagnik — Head Marketing-India, Pladis Global (McVities: Godiva :Ulker)
Moderator: Deba Ghoshal, Founder, Boardwalk & Co, Senior Business Advisor, Bosch Home Comfort India
Standalone: Beyond the Ad: How AI Is Changing the Craft of Brands
Niraj Ruparel — Creative Technology Lead, WPP & WPP Media, India
2nd Edition of BW Marketing 30U30 Awards Ceremony
The Not So Always Attention-span Myth
Archi Gogoi — CMO, Ai + Smartphone
Zeenah Vilcassim — Global CMO, Daily Objects
Abhinav Sinha — CMO, Renault India
Nitin Malhotra — CMO, Livpure India
Himanshu Khanna — Group CMO, CKA Birla Group
Moderator: Sujatha V Kumar, CMO – ex Visa, Coca-Cola and Google
The Marketing Mix Is Having A Mid-life Crisis
Shivam Ranjan — Head Marketing – APAC, Motorola Mobility
Ullas Vijay — CMO, Duroflex
Binit Kumar — Head – Marketing, Health Supplements + Hydration, Baby Care, Dabur
Debasree Dasgupta — CMO, Pernod Ricard
Tushar Malhotra — Director – Sales & Marketing, Bisleri International
Shruti Kaushik Agrawal — Group Chief Marketing Officer, DivyaSree
Moderator: Chandan Mukherji, CEO, Engrowi
Fireside Chat – Scripts and strategies. The right way of setting narratives in the coming decade
Aditya Uppal — Actor | Marketeer | Host
Closing remarks
1st Edition of BW Marketing World Power Brands Awards Ceremony
Keep the complete agenda handy throughout the event.
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Awards Categories
Marketing
- Best Use Of Personalisation
- Best Multi Channel Marketing Campaign
- Best Marketing Campaign
- Best Social Media Campaign
- Best Loyalty Campaign
- Best in Innovative Influencer Marketing Partnerships
- Best in Community Engagement Marketing Initiative
- Best in Cause-Related Marketing Campaign
- Best Holiday / Seasonal / Festival Marketing
- Best Local / Regional / Market Specific Marketing
- Best Age-Targeted Marketing
- Best Use of Segmentation
- Best Use of TV
- Best Use of OOH
- Best Use of Experiential Marketing
- Best Use of Omni Channel Marketing
- Best Use of PR
- Best Use of MarTech
- Best Use of Sports or eSports Marketing
- Best Marketing on a Small Budget
- Best Integrated Marketing Campaign
- Best Partnership with a Celebrity or Influencer
- Best Customer Engagement Strategy
- Best Use of Data in Marketing
- Best Brand Building Campaign
- Best Use of Gamification in Marketing
- Best Use of Storytelling in Marketing
- Best Use of DOOH
- Best Brand Engagement Campaign
- Best Celebrity Driven Campaign
- Best Multi Influencer Campaign
- Best Use of Social Media Platforms (Instagram)
- Best Use of Social Media Platforms (Other)
- Best Use of YouTube
- Best Use of Short Video Platforms
- Best Content Marketing
- Best Social Media Content Marketing
- Best Graphic Designing
- Best Use of Video and Content
- Best Use of Content for Brand Building
- Best Programmatic Marketing
- Best Performance Marketing
- Best Use of Brand Marketing
- Category Creation
- New Product Launch
- Best Use of Big Data / AI
- Best Sponsorship / Partnership
- Best Use of Mobile Marketing
- Campaign with the Best ROI
- Best Pay Per Click Campaign
- Best Use of Mobile to Drive Sales
- Most Effective Use of Digital Analytics
- Best Data-Driven Marketing Strategy
- Best Use of Native Advertising
- Best Banners (Single/Campaign)
- Best In-App Advertising
- Best Location-Based Targeting
- Most Effective Retail Commerce Campaign
Innovation
- Best Innovation in Customer Experience (CX)
- Best Innovation in User Experience (UX)
- Best Innovation in Delivery
- Best Innovation in Payment
- Best Innovation in Sustainability
- Best Innovation in Customisation
- Best Innovation in Subscription Model
- Best Innovation in Augmented Reality (AR) Integration
- Best Innovation in Collaboration
- Best Brand Identity / Packaging
- Brand Rejuvenation
Best in Digital Platforms
- Best B2C E-commerce Website or App
- Best B2B E-commerce Website or App
- Best Online Store
- Best Website / App Rebuild
- Best Use of Video on a Website or App
- Best Use of SEO
Gamechanger Awards – Brand Categories
- Accessories & Lifestyle
- Apparel – Men
- Apparel – Women
- Apparel – Ethnic Wear
- Apparel – Kids
- Beauty & Personal Care
- Beverages
- Consumer Durables
- Food
- Footwear
- Home Essentials
- Fitness & Wellness
- Petcare
- Consumer Packaged Goods
- FinTech
- EdTech
- Home & Kitchen Appliances
- Gems & Jewellery
- Wearables & Gadgets
- Gifting
- Ayurveda
- Furniture
- Eyewear
- Milk & Dairy Products
- Mother & Child Care
- Nutraceutical
- Luggage & Bags
- Best Packaging by a Brand
- Best Inclusion by a Brand
- Best Social Impact by a Brand
- Best Gamechanger Brand – HealthTech
- Best Gamechanger Brand of the Year
- Best Gamechanger Brand – Debutant / Launched
- Best Game Changer Brand – Real Estate
- Best Integration of E-commerce by a Brand
- Best PR Agency for Brands
- Best Agency for Brands
- Best Social Media Agency for Brands
- Best Influencer Agency for Brands
- Best Programmatic Agency for Brands
- Best Performance Marketing Agency for Brands
- Best Creative Agency for Brands
- Best Content Marketing Agency of the Year
Individual Gamechanger Awards
- Best Gamechanger Entrepreneur – Male
- Best Gamechanger Entrepreneur – Female
- Best Gamechanger CMO
- Best Gamechanger CTO
- Best Gamechanger COO
- Best Marketing Team of the Year
Creator Award Categories
- Best Lifestyle Creator
- Best Fashion & Beauty Creator
- Best Travel Creator
- Best Food Creator
- Best Fitness & Wellness Creator
- Best Tech Creator
- Best Finance & Business Creator
- Best Education / Edutainment Creator
- Best Comedy / Entertainment Creator
- Best Social Impact Creator
Brand Activation Excellence
- Emerging Market Brand Awareness Campaign
- Promotional & Activation Campaign
- Experiential Marketing Campaign
- Launch / Re-Launch Campaign
- Integrated Emerging Market Campaign
- Small Budget, High Impact Campaign
- Long-Term Emerging Market Campaign
- Innovation in Campaign Idea
Community Influence & Advocacy
- Best Use of Regional / Vernacular Influencers
- Best Use of Micro / Nano Influencers
- Best Use of Community Leaders / Opinion Leaders
- Best Use of Trade Influencers
- Best Use of Farmer / Category Champions
- Best Influencer-Led Commerce / Lead Generation Campaign
- Best Integrated Influencer Activation
Commerce, Trade & Distribution
- Last-Mile Distribution Excellence
- Channel Development Excellence
- Trade Engagement Excellence
- Retail & Point-of-Sale Excellence
- Product Trial & Seeding Excellence
- Visibility & Visual Merchandising Excellence
- Sales Enablement & Retail Technology Excellence
Social Impact & Community Engagement Excellence
- Best Social Development Campaign
- Best CSR / ESG Campaign
- Best Public Awareness / Behaviour Change Campaign
- Best Community Engagement Campaign
- Best Ethno-Marketing / Cultural Insight Campaign
- Best Festival / Mela / Pilgrimage Marketing Campaign
- Best Health & Hygiene Campaign
- Best Education & Skilling Campaign
- Best Financial Inclusion / Literacy Campaign
AI & Tech
- Best Use of Mobile in Emerging Markets
- Best Use of Social Media
- Best Use of WhatsApp & Conversational Engagement
- Best Use of Digital Technology
- Best AI-Powered Emerging Market Engagement
- Best Data-Driven Campaign
- Best Measurement, Monitoring & Governance Solution
- Best Digital Commerce / Social Commerce Campaign
- Best Innovation in Emerging Market Technology
Media & Communication
- Best Use of Outdoor / OOH in Emerging Markets
- Best Use of Van / Mobile Media
- Best Use of Radio / Audio / Community Media
- Best Use of Print / Local Language Communication
- Best Use of ATL for Emerging Markets
- Best Use of Influencers / Community Leaders
Meet The Jury
Behind The Recognition
A distinguished panel bringing experience, expertise and perspective to the Power Brands of India Awards.
Recognising Excellence With Experience
The jury brings together accomplished voices from business, marketing and industry to evaluate brands through a broader lens of impact, innovation, relevance and credibility.
Their collective perspective helps identify brands and leaders making a meaningful mark on India’s evolving business landscape.
Nomination Form
Thank you for your interest in participating. The nomination window for this edition is currently closed.
What We’ll Explore
The final agenda is coming soon. These are indicative themes that may shape conversations at the Power Brands of India Awards.
Building Powerful Brands
How brands create relevance, recognition and lasting value in a changing market.
Trust & Consumer Connection
Understanding the role of trust, authenticity and consumer relationships in brand growth.
Innovation as a Growth Driver
Exploring how innovation, technology and new ideas are reshaping competitive advantage.
Leadership & Market Impact
What visionary leadership looks like when brands are influencing markets and industries.
Future-Ready Brand Strategies
How organizations can adapt, evolve and stay meaningful in India’s next phase of growth.
India’s Next Power Brands
Spotlighting emerging enterprises, leaders and brands defining the future of business.
Our Partners
Together with our partners, we bring ideas, expertise and meaningful connections to the Power Brands of India platform.
