BW Marketing World’s Festival of Marketing aims to understand how are marketers differentiating and preparing themselves in an age of constant reinvention. How are they deciding their marketing investments and how the strategic role of creativity is changing in achieving business outcomes? The forum and knowledge series will focus on exclusive insights that give a perspective of what goes inside the mind of a CMO and their contribution at the leadership table. The forum will also play host to the third edition of BW Top 100 Marketers.