BW MARKETING EXCEL AWARDS 2023

In today’s rapidly evolving business landscape, effective Public Relations (PR) and Corporate Communication play an integral role in shaping an organization’s image, reputation, and success.

BW Excel Awards aims to recognize and celebrate the achievements and contributions of professionals who have made a significant impact in the field of Public Relations (PR) and Corporate Communication. This initiative acknowledges the outstanding work, innovation, and leadership demonstrated by these individuals in shaping the PR and Corporate Communication landscape. Furthermore, it provides a platform to showcase their accomplishments and inspire the next generation of leaders in this industry.

The awards will invite nominations from industry peers, employers, and self-nominations, ensuring a fair and transparent selection process. Post the nominations, a panel of industry experts and veterans will serve as the jury, evaluating nominees based on their accomplishments, creativity, leadership, and impact. This Award will also reward PR initiatives carried out by companies in the targeted industry,

BW Excel Awards will serve as a beacon of recognition for exceptional professionals in the industry who are shaping the industry’s future. By acknowledging their contributions, this initiative aims to inspire others to strive for excellence, innovation, and leadership within the dynamic world of Public Relations and Corporate Communication.

Nominate Now…

Eminent Jury Members

Speakers

Coming Soon

What can you expect from the event?

Highlights

10 + Key Notes

50 + Industry Speakers

Networking Opportunity

120 + Top Professionals from the Industry

Registration

Note: Entry strictly on showing your Government ID Proof (AADHAR, Driving License, etc.)

Agenda

Coming Soon

CATEGORIES FOR EXCEL AWARD 2023

SPECIALISED AWARDS

Use of Content
Recognise an idea presented across channels with effective content in the shape of a video / blog / photograph / short film, for example.

Use of Media
Honour a public relations campaign that effectively communicates the campaign message across media such as TV, radio, print, outdoor, OTT, or internet platforms.

Use of Digital/Social Media
Honour a public relations campaign that has successfully used social media or digital platforms to promote the client’s goals and has had a substantial impact.

Use of Influencers
Honour a public relations effort that employed social media or digital channels to promote the client’s aims and made a significant impact.

Use of Event
Honour a public relations effort that used both on-site and virtual events to achieve quantifiable results. Product launches, conferences, seminars, award ceremonies, concerts, press conferences, gaming events, and so on are all examples of events.

Campaign in Not-For-Profit
Recognising a public relations campaign with a social purpose or awareness message that was carried out by NGOs, government or public organisations, trusts, and so on.

Campaign in Corporate Social Responsibility
Honour a public relations campaign with a message for a social cause or to raise societal awareness that was carried out by private organizations, MNCs, or others.

Surrogate Communication of the Year
Honour a public relations campaign that uses a surrogate strategy to transmit the campaign message indirectly through the promotion of a different product or service.

Regional Communication Campaign
Honour a public relations campaign that was carried out at the local or regional level with the goal of communicating in a specified geographic area and demonstrating successful and quantitative effects.

Internal Communication Campaign
Honour a public relations campaign carried out within an enterprise for internal stakeholders in order to support business objectives, demonstrating greater employee engagement and/or behaviour change, and so on.

Reputation/Crisis Management Campaign
Honour a public relations effort that managed and assisted a brand in navigating out of a sticky/complicated/negative circumstance.

Integrated PR Marketing Campaign
Honour a public relations campaign that was conducted across many channels and mediums, such as TV, radio, print, out-of-home, digital, and so on, and that demonstrated measurable effect.

Small Budget Campaign
Recognise a public relations campaign that demonstrated quantitative effect while operating on a minimal budget of up to INR 6 lacs.

Tech Enabled
Honours PR initiatives that are innovative in their use of technology such as AI/ML/AR/VR/Robotics & Automation, etc.

Persistent Long Running Campaign
Honour PR initiatives that have been ongoing for at least three years and how inventive the campaign has become year after year. Entries in this category will only be considered for campaigns that were started in 2019 and are still running on various media platform.

INDUSTRIAL AWARDS

Automobile
Honour public relations campaigns carried out by organisations of two-wheelers, three-wheelers and four-wheelers ranging from mini, hatchback to utility vehicles, light / medium / heavy commercial vehicles, auto spare parts manufacturers across various vehicle categories, tyre manufacturers and heavy industrial vehicles such as earth movers.

BFSI
Honour public relations initiatives carried out by banking businesses, financial institutions and services verticals, insurance corporations, and lenders.

Consumer/Personal Tech
Honour public relations activities carried out by consumer applications such as online taxi aggregators, food-tech, fin-tech, online vehicle selling / comparing platforms, and so on.

Consumer Durables & Electronics
This category includes electrical home appliances, huge electronic gadgets, cellphones, and so on.

Education
Honour public relations activities carried out by educational institutions or online education portals / websites / mobile applications, etc.

Energy (Power / Oil & Gas / Renewables etc.)
Honour public relations initiatives carried out by energy/power businesses, oil and gas companies, and renewable energy companies.

Enterprise Tech (B2B)
Honour public relations initiatives carried out by software service and software vendors, technology enablers, and IT support companies.

FMCG – Personal Care
Honour Personal care product companies run public relations efforts for soaps, shampoos, hand sanitizers, hair oils, skincare and haircare products, toothbrushes, toothpaste, detergent soaps and powders, and so on.

FMCG – Foods & Beverages
Honour public relations campaigns carried out by organisations in the confectionery, health food & organic food, fresh food, packaged food, dairy goods, snacks & drinks industries. It excludes raw food production, which is part of the closely connected agriculture business.

Healthcare (Online Medical Pharmacies/ Doctors)
Honour public relations initiatives carried out by consumer healthcare companies, healthcare providers, medical technology firms, healthcare equipment manufacturers, pharmaceutical companies, online medication suppliers / apps, online doctor appointment booking apps / websites, and so on.

Professional Services
This category includes law companies, marketing services businesses, management consultants, and so on.

Media & Entertainment
Honour public relations activities carried out by film production companies, web series creators, OTT platforms, broadcasters, record labels, musicians, celebrities, and so on.

Real Estate & Construction
Honour public relations initiatives carried out by real estate and construction firms.

Retail & E-commerce
Honour public relations initiatives carried out by consumer outlets, supermarkets, department shops, stand-alone retail outlets, online retail platforms offering consumer items, fashion and beauty products, luxury fashion outlets/online platforms, and so on.

Sports & Leisure
Honour public relations initiatives carried out by sports equipment makers, athletic and gym apparel manufacturers, and fitness centres.

Travel, Tourism & Leisure
Honour public relations initiatives carried out by hotels, restaurant businesses, airlines, and tourism boards.

Mobile handset & Accessories
Honour public relations activities by mobile phone and accessory makers. This covers mobile phones, earphones, headphones, buds, smartwatches, and other similar devices.

Best Integrated Digital Campaign of the Year

Best SEO Campaign of the Year

Best Organic Content Campaign of the Year

Best Digital Crisis Management of the Year

Best Digital New Product Launch of the Year

Nomination

Select Category:

SECTION - A

Name of Entrant :

Contact Details of the Entrant:

Designation :

Agency Name:

Brand Name:

Email ID:

Office address (if any):

Campaign Name:

Campaign Start Date:

Campaign End Date:

Clearly explain the goals for the work done to carry out the campaign.

0

Describe the pre-campaign stage. What provided your campaign planning context?

0

Explain your work's strategic approach.

0

Describe the process used to achieve the goals.

0

What evidence do you have that the campaign was successful? Please give statistics to back up your assertion.

0

Share the campaign's budget, The budget will be available only to the jury or the Agency Reporter team and will not be made public.

0

Supporting link to the work 1

Supporting link to the work 2

Criteria

The jury members will be evaluating all the nominees, and are responsible to shortlist winners in each category. The judging process is rigorous and robust. The jury follows an ethics policy and mark independently. The Jury is selected based on extensive experience, knowledge and expertise in business, and are familiar with the country’s security culture, have undertaken diverse roles in different aspects of business and security, with a proven business knowledge.