Shaping the
Future of
Programmatic.
The BW Marketing World Programmatic Performance Awards 2026, in association with BW Businessworld, marks its inaugural edition, bringing together the brands, agencies, marketers and technology partners redefining what programmatic advertising can achieve.
As digital advertising moves towards greater automation, intelligence and measurable outcomes, programmatic has evolved far beyond automated media buying. It is now shaping how brands identify audiences, personalise experiences, optimise campaigns and drive business growth.
The awards will recognise the ideas, campaigns, people and innovations setting new benchmarks in programmatic performance marketing.
Celebrating What
Moves Performance Forward
From intelligent audience targeting and data-led decision-making to AI-powered optimisation, creative innovation and measurable business impact.
Celebrating What Moves Performance Forward
Programmatic ExcellenceIntelligent Audience Targeting
Intelligent audience targeting and data-led decision-making.
AI-Powered Optimisation
AI-powered optimisation and automation shaping campaign performance.
Creative Innovation
Creative innovation that brings technology and ideas together.
Measurable Business Impact
Measurable business impact and meaningful results.
Recognise. Celebrate. Lead The Future Of Programmatic.
Meet the Jury.
A distinguished panel of industry leaders, marketing visionaries and technology experts will evaluate the ideas, campaigns and innovations shaping the future of programmatic performance marketing.
BW Marketing Programmatic Performance Awards 2026
Award Categories
Proprietary category framework for BW Marketing Programmatic Performance Awards 2026.
A. Brand & Marketer Excellence16 Categories
A01Best Marketer-Led First-Party Data Strategy
Recognizes advertisers/brands using first-party data to power a focused programmatic campaign.
A02Best In-House Programmatic Team
Recognizes the strongest in-house team driving business outcomes through programmatic advertising.
A03Best Omnichannel Programmatic Strategy
Recognizes a brand’s omnichannel approach to programmatic buying in achieving campaign goals.
A04Best AI-Powered Marketing Initiative
Recognizes the best use of artificial intelligence in a brand’s programmatic advertising.
A05Best ROI-Driven Programmatic Campaign
Recognizes the programmatic campaign with the biggest measurable impact on business goals.
A06Best Mobile-First Programmatic Campaign
Recognizes the mobile campaign that drove the strongest audience engagement for a brand.
A07Best Programmatic Creative Execution
Recognizes the best ad creative delivered through programmatic channels.
A08Most Innovative Brand Programmatic Campaign
Recognizes the most innovative programmatic marketing campaign by a brand.
A09Best Product Launch Campaign
Recognizes the campaign that most successfully launched a brand, product, or service via programmatic.
A10Best Brand Storytelling Campaign
Recognizes branded content that achieved strong success and audience engagement.
A11Best Brand Experience Award
Recognizes work that shifted customer perception, attitudes, or drove commercial success.
A12Best Privacy-First Programmatic Campaign
A13Best Cross-Device Programmatic Execution
A14Best Programmatic Campaign for Social Impact
A15Best Programmatic DOOH Campaign
Recognizes standout digital-out-of-home work using data-led creativity, dynamic creatives, or real-time targeting.
A16Best Vernacular/Regional Programmatic Campaign
B. Agency & Media Partner Excellence23 Categories
B01Best Programmatic Display Campaign
Recognizes a display/banner campaign with strong conversion performance.
B02Best Programmatic Mobile Ad Execution
Recognizes successful mobile display and in-app ad campaigns.
B03Best Programmatic Video Campaign
Recognizes successful video ad execution across platforms.
B04Best OTT/Streaming Ad Campaign
Recognizes successful ad campaigns delivered through streaming TV services.
B05Best Native Programmatic Execution
Recognizes ad content that blends seamlessly into editorial surroundings.
B06Best Dynamic Creative Optimization Strategy
Recognizes agencies using DCO to improve campaign relevance and performance.
B07Most Innovative Programmatic Trading Approach
Recognizes innovative approaches to programmatic media trading.
B08Best Programmatic Search Campaign
Recognizes campaigns that combined search marketing with programmatic strategy.
B09Best Emerging-Channel Programmatic Activation
Recognizes work across DOOH, voice, wearables, and other emerging channels.
B10Best Agency Data Strategy
Recognizes agencies driving results through data planning, personalization, and integration.
B11Best Agency Tech Stack Implementation
Recognizes the best technology solutions applied by an agency.
B12Best Integrated Digital Campaign
Recognizes effective, innovative digital media buying across B2B or B2C, single- or multi-channel.
B13Best Branded Content by an Agency
Recognizes branded content that strengthened a client’s brand.
B14Best Agency-Led Omnichannel Campaign
Recognizes agencies that successfully executed an omnichannel campaign.
B15Best Multi-Platform Agency Campaign
Recognizes agencies delivering strong multi-channel strategy and results.
B16Best Programmatic Ad Operations Team
B17Best Agency-Publisher Collaboration
B18Best Publisher-Led Data Strategy
B19Best First-Party Data Platform by a Publisher
B20Best Publisher Technology Implementation
B21Best Mobile App Monetization Strategy
B22Publisher of the Year
B23Best Use of Programmatic Guaranteed Deals
C. Platform & Technology Excellence13 Categories
C01Best CTV/OTT AdTech Platform
C02Best Video AdTech for Media Suppliers
C03Best Brand Safety & Verification Technology
C04Best Client Servicing by an AdTech Company
C05Best Data Management Technology
C06Best Demand-Side Platform (DSP)
Recognizes the leading demand-side platform for programmatic advertising.
C07Best Supply-Side Platform (SSP)
Recognizes the leading supply-side platform for programmatic advertising.
C08Best AdTech for E-Commerce
Recognizes technology enhancing online shopping through programmatic advertising.
C09Best Measurement & Analytics Solution
C10Best Cookieless Identity Solution
C11Best Creative Automation Platform
C12Best Retail Media Technology
C13Best ML-Driven Programmatic Innovation
D. Special Recognition Awards3 Categories
D01Best Brand-Platform Partnership
Celebrates a partnership delivering outstanding mutual results — reach, sales growth, or perception shift.
D02Young Programmatic Achiever of the Year
D03Media Agency of the Year – Programmatic
E. Additional Suggested Categories10 Categories
E01Programmatic Campaign of the Year
E02Best Innovative Programmatic Strategy
E03Best Use of AI in Programmatic Advertising
E04Best Use of Machine Learning for Media Optimisation
E05Best Real-Time Marketing Campaign
E06Best Use of First-Party Data
E07Best Use of Third-Party / Alternative Data
E08Best Audience Targeting Strategy
E09Best Contextual Targeting Campaign
E10Best Predictive Audience Strategy
F. Gen-Z Focused Categories10 Categories
F01Best Short-Form Video Programmatic Campaign
Recognizes standout use of programmatic buying across Reels, Shorts, and TikTok-style ad inventory.
F02Best In-Game / Gaming Programmatic Campaign
For brands using programmatic buys inside gaming environments, esports streams, or in-game ad inventory to reach Gen-Z audiences.
F03Best Creator/Influencer-Integrated Programmatic Campaign
Celebrates campaigns that blend programmatic media buying with creator-led or UGC content.
F04Best Social Commerce Programmatic Campaign
For campaigns driving direct in-app purchases through programmatic social/commerce ad formats.
F05Best Retail Media / Commerce Media Campaign
Recognizes brands leveraging retail media networks (e.g., Amazon, quick-commerce apps, Myntra, Blinkit) for programmatic ad placements.
F06Best Audio/Podcast Programmatic Campaign
For streaming audio and podcast ad campaigns targeting younger, mobile-first listeners.
F07Best Interactive/Playable Ad Campaign
Recognizes gamified, interactive, or playable programmatic ad formats designed for high engagement.
F08Best Purpose-Led/Sustainability Programmatic Campaign
For campaigns using programmatic to authentically communicate sustainability or social-impact messaging to values-driven Gen-Z consumers.
F09Best Hyper-Personalized AI Campaign
Recognizes advanced use of AI/ML for real-time, individual-level ad personalization.
F10Best Community-Led / Fandom Marketing Campaign
For programmatic campaigns built around fandoms, niche communities, or subculture targeting (anime, gaming, K-pop, etc.).
G. Programmatic CTV Categories13 Categories
G01Best Use of Data in Programmatic CTV
G02Best Audience Targeting in Programmatic CTV
G03Best Personalisation in Programmatic CTV
G04Best Performance-Driven Programmatic CTV Campaign
G05Best Cross-Platform Programmatic Campaign – CTV & Digital
G06Best Use of First-Party Data in Programmatic CTV
G07Best Use of AI in Programmatic CTV
G08Best Contextual Targeting in CTV
G09Best Programmatic CTV Campaign for Brand Awareness
G10Best Programmatic CTV Campaign for Customer Acquisition
G11Best Programmatic CTV Campaign for E-Commerce
G12Best Regional / Vernacular Programmatic CTV Campaign
G13Most Innovative Programmatic CTV Campaign
Put Your
Work in the
Spotlight.
The BW Marketing World Programmatic Performance Awards 2026 celebrate the brands, agencies, marketers and technology partners redefining performance through data, creativity and innovation.
Choose your entry window
Secure your nomination before the early-bird window closes.
Voices Shaping
the Future.
Hear from the leaders, innovators and visionaries driving the next chapter of programmatic performance marketing in India.
The people behind the next big idea.
The BW Marketing World Programmatic Performance Awards 2026 will bring together leading voices from brands, agencies, technology, media and marketing.
Be in the
room where
the future happens.
Join industry leaders, marketers, agencies, technology partners and innovators at the BW Marketing World Programmatic Performance Awards 2026 and be part of the conversations shaping the future of programmatic performance.
Delegate Registration
Fill in your details to register as a delegate for the awards.
Agenda Coming Soon.
The agenda is taking shape. Stay tuned for conversations, insights and sessions featuring the voices shaping programmatic performance marketing.
The conversations are loading.
Keynotes, expert panels, industry discussions and performance-led perspectives will be revealed soon.
Our Partners.
Collaborating with forward-thinking brands and industry partners to build a stronger ecosystem for programmatic performance marketing.
Building the ecosystem.
Our partners bring expertise, technology and perspective to the programmatic performance marketing landscape.
Contact Us
For nominations, registrations and enquiries about the BW Marketing World Programmatic Performance Awards 2026.