Campaign in Not-For-Profit: Identify a marketing campaign with a social purpose or awareness message that was carried out by NGOs, government or public organisations, trusts etc.

Campaign in Corporate Social Responsibility: Evaluate a marketing campaign with a message for a social cause or to raise societal awareness that was carried out by private organisations, MNCs, or others.

Surrogate Marketing Campaign: Evaluate a marketing campaign that uses a surrogate strategy to transmit the campaign message indirectly through the promotion of a different product or service.

Regional Marketing Campaign: Analyse a marketing campaign that was carried out at the local or regional level to communicate in a specified geographic area and demonstrate successful and quantitative effects.

Small Budget Campaign: Analyse a marketing campaign that demonstrated quantitative effect while operating on a minimal budget of up to INR 6 lacs.

Tech Enabled: Analyse marketing initiatives that are innovative in their use of technology such as AI/ML/AR/VR/Robotics & Automation, etc.

Persistent Long-Running Campaign: Identify marketing initiatives that have been ongoing for at least three years and how inventive the campaign has become year after year. Entries in this category will only be considered for campaigns that were started in 2021 and are still running on various media platforms.

Best Integrated Digital Campaign: This award recognises the most outstanding digital marketing campaign that seamlessly integrates various online channels and platforms.

Best SEO Campaign: This award honours the marketing campaign that demonstrated exceptional expertise in Search Engine Optimisation (SEO).

Best Organic Content Campaign: This award celebrates the marketing campaign that excelled in creating and distributing high-quality, engaging, and shareable content.

Best Digital Crisis Management: This award recognises brands that have effectively navigated and mitigated digital crises.

Best Digital New Product Launch: This award acknowledges the most successful digital marketing campaign that accompanied the launch of a new product.

Marketing Campaign of the Year: This prestigious award recognises the overall excellence and impact of a comprehensive marketing campaign that has demonstrated exceptional creativity, innovation, and effectiveness.

Best Re-Release Marketing Campaign: Refers to a marketing strategy designed to reintroduce a campaign that was initially released previously but is now being brought back to the market, often with added features or in a new format.

Best Festive Marketing: marketing campaigns designed to take advantage of seasonal or holiday periods, where brands tailor their messaging, promotions, and content to resonate with the festive spirit and the unique behaviors of consumers during those times.

Best B2B Marketing Campaign/Best Corporate Video (B2B): refers to a marketing strategy designed specifically for businesses that sell products or services to other businesses (business-to-business, or B2B). The focus of a B2B marketing campaign is to demonstrate how a company’s offerings solve problems or add value to other businesses, often through the use of data, case studies, thought leadership, and professional credibility.

Best Brand Integration (YouTube), Best Brand Sponsorship Campaign (YouTube) : This type of integration focuses on creating a harmonious connection between the brand and the content creator, ensuring that the promotion doesn’t disrupt the viewer’s experience but instead enhances it and the long-term relationship between the brand and the influencer, amplifying the brand’s message through their established platform and audience.

Best Use of Video in Moment Marketing : Moment marketing is all about delivering the right message at the right time by leveraging real-time events, trends, or cultural moments. When executed well, video can be one of the most impactful tools for moment marketing, capturing attention and driving engagement instantly.

Best Viral Influencer Campaign / Best Global-Led Influencer Campaign: A viral influencer campaign is one that spreads rapidly across social media, gaining massive organic engagement through shares, comments, and participation. These campaigns often leverage relatable storytelling, humor, challenges, or controversy to capture widespread attention.

Technology of the Year : The Technology of the Year award recognizes a breakthrough innovation that has made a significant impact in its industry, transforming the way businesses and consumers interact with technology. This could be a groundbreaking product, software, platform, or service that has redefined efficiency, accessibility, or user experience.

Best Email Marketing of the year : The Best Email Marketing of the Year award recognizes an outstanding email campaign that effectively engaged audiences, drove conversions, and demonstrated creative excellence. This campaign should showcase strategic execution, personalization, and data-driven insights to maximize impact.