The Golden Carts, a BW Businessworld initiative, looks to celebrate the ecommerce sector in India, which grew leaps and bounds in a crisis year. The initiative will recognise India’s favourite e-commerce brands, and also ecommerce marketing in a world where brand loyalty is challenged in virtual shelves.
Online commerce has not only led to creation for various pure-play ecommerce brands including the likes of global players such as Amazon and home-grown names such as Flipkart but also specialist players in categories as broad as FMCG, Electronics and Beauty Products to as focused as Children's Clothing, Equipment & Toys and Health Products & Services among others.
E-commerce is also among the first sectors that have embraced the growth of mobile and used this to better engage online shoppers. If 2015 was the year, when e-commerce players invested in creating new consumers, spreading awareness and growing presence, 2016 was the year for consolidation and shakeup. The year 2020 was the year of resurgence in the digital-first world, a trend that has only strengthened ever since.