This category will honor creative excellence and the best in strategy and style in B-to-B marketing through a conference format event.

Submissions must provide evidence of a unique, thematic and impactful reward or incentive programme for employees/dealers of a company.

Entrants must provide evidence of how they have achieved outstanding results by creating an employee/dealer-training programme.

Judges will be looking for the most unique and engaging activity conducted for dealers at an experiential venue.

This category will demonstrate how brands have efficiently used brand fitment at a B-to-B event to leverage its overall business.

This category will honor creative excellence and the best in strategy and style in B-to-B marketing through a conference format event featuring thought leaders and notable participants.

Judges will be looking for the most well executed sporting event.

Judges will be looking for the most well conducted music-driven event.

This category sees the most successful and proven effect of marketing a brand at a shopping center/mall.

Submissions should provide evidence of an original and innovative format to launch a product or product range.

Judges will be looking for the most unique and engaging activity conducted for dealers.

This category will demonstrate how outstanding results were achieved by marketing a brand in an Indian rural setting.

This category will highlight how cause-related marketing was integrated into an on-ground campaign most effectively.

Submissions must provide evidence of the overall most creative and effective consumer engagement.

Judges will be looking for the most well conducted event managed for the state/central government.

Judges will be looking for the most well conducted music-driven intellectual property.

Judges will be looking for the most well executed sports intellectual property.

Submissions must provide evidence of the most successful intellectual property of the year across genres.

This category will honor creative excellence and the best in strategy and style in marketing through an event featuring thought leaders and notable participants.

Submissions must provide evidence of a successful intellectual property with a television broadcast partner onboard.

This category will highlight the most successful intellectual property across genres.

Submissions will be judged on the creation of the most imaginative and exquisite wedding day.

Judging would be based on the creation of the most imaginative and exquisite wedding day at an experiential venue.

This category highlights the most imaginative and outstanding pre-wedding event created in the run up to the big day. (Eg. Sangeet/ Mehendi/ Cocktail)

Submissions should highlight the most imaginative and outstanding private social event unrelated to a wedding event. Could include birthdays, anniversaries, Bachelors/Bachelorette, youngsters and other private celebrations.

Judges would be looking for the most creative use of space for creating an outstanding display of décor.

This category sees the most imaginative and effective use of venue for creating any social event..

Submissions will be judged on the best management of logistics and extension of hospitality towards guests at a social event.

Judges will be looking for the most popular, diverse and/or innovative line-up of entertainment.

This category will demonstrate how entrants have efficiently used social media to leverage an event.

This category will demonstrate how entrants have efficiently used mobile media to leverage an event.

This category will demonstrate how entrants have efficiently used diverse forms of digital marketing to leverage an event.

Judges will consider entries on the basis of how effectively the use of technology has been integrated into an event.