Categories for BW EXCEL Awards 2025

A. SPECIALISED AWARDS

Young Consultancy of the Year
To recognize the work done by the PR Consultancy. The Consultancy should be in existence for more than 48 months as on 31st March 2026.

In-House Team of the Year
Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

A. Rising PR Consultancy of the year
An organization whose annual turnover is below INR 9 Cr.
B. Mid-Sized PR Consultancy of the year
An organization whose annual turnover is between INR 9 Cr to 20Cr.
C. Large PR Consultancy of the year
An organization whose annual turnover is between INR 20Cr. to 40 Cr.
D. Giant PR Consultancy of the year
An organization whose annual turnover is between INR 41 – 90 Cr.
E. Superior PR Consultancy of the year
An organization whose annual turnover is above INR 91 -149 Cr.
F. Supreme PR Consultancy of the year
An organization whose annual turnover is above INR 150 Cr.
Best regional PR Consultancy of the year
A regional PR agency whose annual turnover is above 2 Cr.
Fastest Growing agency of the year:
Agencies which can showcase their growth chart, clientele, performance. Can apply in this category
Agency with best in house team of the year
To recognize the outstanding team of an agency in the field of Public relations. Especially agencies which had done exemplary work in creating high efficient work place and teams which had contributed immensely in their organisation growth.

Young PR / Corporate Communications Professional of the Year
To recognize PR / Corporate Communications professional in a consultancy and in-house team who are under the age of 35 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year.

PR Professional of the Year
To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole.

Corporate Communications Professional of the year:
To recognize the outstanding and performance made by Corp Comm professional towards the corporate and the industry as a whole

CEO of the Year
To recognize the outstanding performance of a CEO of an agency in the field of Public Affairs made by an individual and /or contribution to the growth of the organisation and its professional development and standings of the industry as a whole (@ Rs 5000-/ per entry).

Internal Communications
The best of use of internal communication, messaging, campaigns and discussion using various channels of communication. To ensure strict deadliness and effective communications for reaching out to the employees on a specific theme, impact and desired results

B. INDUSTRIAL AWARDS

1. Use of Content
   Recognise an idea presented across channels with effective content in the shape of a video / blog / photograph / short film, for example.
2. Use of Media
   Honour a public relations campaign that effectively communicates the campaign message across media such as TV, radio, print, outdoor, OTT, or internet platforms.
3. Use of Digital/Social Media
   Honour a public relations campaign that has successfully used social media or digital platforms to promote the client’s goals and has had a substantial impact.
4. Use of Influencers
   Honour a public relations effort that employed social media or digital channels to promote the client’s aims and made a significant impact.
5. Use of Event
   Honour a public relations effort that used both on-site and virtual events to achieve quantifiable results. Product launches, conferences, seminars, award ceremonies, concerts, press conferences, gaming events, and so on are all examples of events.
6. Campaign in Not-For-Profit
   Recognising a public relations campaign with a social purpose or awareness message that was carried out by NGOs, government or public organisations, trusts, and so on.
7. Campaign in Corporate Social Responsibility
   Honour a public relations campaign with a message for a social cause or to raise societal awareness that was carried out by private organizations, MNCs, or others.
8. Surrogate Communication of the Year
   Honour a public relations campaign that uses a surrogate strategy to transmit the campaign message indirectly through the promotion of a different product or service.
    
   9. Regional Communication Campaign 
   Honour a public relations campaign that was carried out at the local or regional level with the goal of communicating in a specified geographic area and demonstrating successful and quantitative effects. 
9. Internal Communication Campaign
   Honour a public relations campaign carried out within an enterprise for internal stakeholders in order to support business objectives, demonstrating greater employee engagement and/or behaviour change, and so on.
10. Reputation/Crisis Management Campaign
    Honour a public relations effort that managed and assisted a brand in navigating out of a sticky/complicated/negative circumstance.
11. Integrated PR Marketing Campaign
    Honour a public relations campaign that was conducted across many channels and mediums, such as TV, radio, print, out-of-home, digital, and so on, and that demonstrated measurable effect.
12. Small Budget Campaign
    Recognise a public relations campaign that demonstrated quantitative effect while operating on a minimal budget of up to INR 6 lacs.
13. Tech Enabled
    Honours PR initiatives that are innovative in their use of technology such as AI/ML/AR/VR/Robotics & Automation, etc.
14. Persistent Long Running Campaign
    Honour PR initiatives that have been ongoing for at least three years and how inventive the campaign has become year after year. Entries in this category will only be considered for campaigns that were started in 2019 and are still running on various media platform.
15. Automobile
    Honour public relations campaigns carried out by organisations of two-wheelers, three-wheelers and four-wheelers ranging from mini, hatchback to utility vehicles, light / medium / heavy commercial vehicles, auto spare parts manufacturers across various vehicle categories, tyre manufacturers and heavy industrial vehicles such as earth movers.
16. BFSI
    Honour public relations initiatives carried out by banking businesses, financial institutions and services verticals, insurance corporations, and lenders.
17. Consumer/Personal Tech
    Honour public relations activities carried out by consumer applications such as online taxi aggregators, food-tech, fin-tech, online vehicle selling / comparing platforms, and so on.
18. Consumer Durables & Electronics
    This category includes electrical home appliances, huge electronic gadgets, cellphones, and so on.
19. Education
    Honour public relations activities carried out by educational institutions or online education portals / websites / mobile applications, etc.
20. Energy (Power / Oil & Gas / Renewables etc.)
    Honour public relations initiatives carried out by energy/power businesses, oil and gas companies, and renewable energy companies.
21. Enterprise Tech (B2B)
    Honour public relations initiatives carried out by software service and software vendors, technology enablers, and IT support companies.
22. FMCG – Personal Care
    Honour Personal care product companies run public relations efforts for soaps, shampoos, hand sanitizers, hair oils, skincare and haircare products, toothbrushes, toothpaste, detergent soaps and powders, and so on.
23. FMCG – Foods & Beverages
    Honour public relations campaigns carried out by organisations in the confectionery, health food & organic food, fresh food, packaged food, dairy goods, snacks & drinks industries. It excludes raw food production, which is part of the closely connected agriculture business.
24. Healthcare (Online Medical Pharmacies/ Doctors)
    Honour public relations initiatives carried out by consumer healthcare companies, healthcare providers, medical technology firms, healthcare equipment manufacturers, pharmaceutical companies, online medication suppliers / apps, online doctor appointment booking apps / websites, and so on.
25. Professional Services
    This category includes law companies, marketing services businesses, management consultants, and so on.
26. Media & Entertainment
    Honour public relations activities carried out by film production companies, web series creators, OTT platforms, broadcasters, record labels, musicians, celebrities, and so on.
    28. Real Estate & Construction 
    Honour public relations initiatives carried out by real estate and construction firms. 
27. Retail & E-commerce
    Honour public relations initiatives carried out by consumer outlets, supermarkets, department shops, stand-alone retail outlets, online retail platforms offering consumer items, fashion and beauty products, luxury fashion outlets/online platforms, and so on.
28. Sports & Leisure
    Honour public relations initiatives carried out by sports equipment makers, athletic and gym apparel manufacturers, and fitness centres.
29. Travel, Tourism & Leisure
    Honour public relations initiatives carried out by hotels, restaurant businesses, airlines, and tourism boards.
30. Mobile handset & Accessories
    Honour public relations activities by mobile phone and accessory makers. This covers mobile phones, earphones, headphones, buds, smartwatches, and other similar devices.
31. Best Integrated Digital Campaign of the Year
    Honors a campaign that demonstrates exceptional integration across multiple digital platforms and channels, creating a cohesive and impactful experience for the target audience.
32. Best SEO Campaign of the Year
    A search engine optimization campaign that achieves exceptional performance through innovative strategies, technical proficiency, and measurable impact.
33. Best Organic Content Campaign of the Year
    A campaign that achieves exceptional reach, engagement, and impact solely through non-paid, organic content.
34. Best Digital Crisis Management of the Year
    This award honors a campaign or response strategy that exemplifies outstanding handling of a crisis through digital channels.
35. Best Digital New Product Launch of the Year
    Award honors a campaign that excels in introducing a new product to market through innovative and strategic digital efforts. This award recognizes campaigns that leverage digital channels—such as social media, email, influencer partnerships, and content marketing—to build excitement, drive brand awareness, and engage audiences effectively.
36. Campaign of the Year
    Award is an accolade given to a public relations or marketing campaign that exemplifies outstanding achievement across creativity, strategic execution, audience engagement, and measurable impact.