ABOUT THE INITIATIVE
The Covid-19 challenge has not only redefined industries but also the very processes of doing business. Marketing was not exempt. Unlike popular take on the impact on the marketing function, there are companies that upped their focus on their marketing and communication activities as an important way to engage their consumers and partner communities.
BW Marketing Whitebook 2020, brings under the scanner how marketing changed in the toughest year the modern world has seen, and how some of these changes are now irreversible not only because of the way sectors such as retail, technology, healthcare, education, auto, media have changed but also how consumer behavior across each sector, including behemoths such as FMCG and BFSI, has changed.
The 2020 theme for the Marketing Whitebook 2020-21 hence, for the first time in many years, puts the lens on the ‘marketer’, bringing out characteristics and examples of the Recession-Proof Marketer who is Resolute, Resilient and Reimagined in India’s Robust Digital Economy
What’s New
CMO Survey
- Marketing Spends Movement
- Percentage Shifts
- Media & Channels That Benefitted
- Spending Trends Ahead
16 case studies of companies that have grown in the pandemic & prove to be recession ready (Resilience)
PURE Awards
Recognise Purpose & Resilience in 2020
15 Roundtables
Precede The Launch Bringing a
Four-Week Experience
Global Speakers & Indian CEOs
Added in the line up, allowing connect with over
70 CMOs & 30 CEOs
16 Industry Sectors to be focussed by New Sectors added in Sectoral Insights
MWB Roundtable Schedule
0130 OCTOBER, 2020
MARKETER'S CONTROL ROOM:
Recession Proof In A Digital Economy
In what can easily be described as one of the toughest years for the Indian business & economy landscape, digital has come to the rescue of marketers. But are the opportunities enough to beat the expected recession?
0231 OCTOBER, 2020
REAL ESTATE:
Rocky Road & The Silver Lining
Reverse migration, work from home, job cuts - How should the Indian real estate sector come together to face the future that is marked with unprecedented challenges
0303 NOVEMBER, 2020
EDUCATION:
In A Class of its Own
The accelerated rate of digital adoption has opened a plethora of opportunities for educators, regulators, education technology and the larger education ecosystem. But how do fundamentals change at a time when 'back to school' is redefined
0404 NOVEMBER, 2020
AUTO:
More Not Less: 'Speed' of the Hour
Even as constraints come on marketing budgets, the need of the hour is to reach out to the consumers at places where they are, and bring experiences that can set the auto sector well on its path to recovery. What are some of the challenges ahead, what are some of the shifts in the landscape and in consumer behaviour that the sector must brace for
0506 NOVEMBER, 2020
BFSI:
Reducing the Gap Between Promise & Performance
BFSI marketing at one point could be called near formulaic but the sector evolved and overtime was even one of the first to adopt digital innovations. Now as consumer confidence is shaken up, how can the sector revive its growth pace
0609 NOVEMBER, 2020
MOBILE:
Mobile: The Watershed Year
When India went digital in lockdown, mobile became more than an extension of the consumer's daily life and played a critical role in all aspects from connectivity, utility, entertainment and much more. The year also saw several large mobile companies in India impacted in the wake of Atmanirbhar Bharat. How has 2020 changed some of the fundamentals of the sector, how has the marketer’s rulebook changed. Is this one sector that probably could be counted among promising sectors in 2020? Will 2020 prove to be mobile's best year yet?
0709 NOVEMBER, 2020
CONSUMER DURABLES:
Bringing Back Experience In The Mix
As consumer's spending power curtails, the choice between essentials and non-essentials have compelled consumer durable companies to create more enticing experiences for their consumers. What are some of the trends seen so far, and how will this change in the recovery phase and later?
0817 NOVEMBER, 2020
ECOMMERCE:
Rise of the Specialist
Social distancing and contact less was a shot in the arm to the ecommerce sector in India. Apart from pureplays, many focussed players also see a rise as companies of all sizes began putting together their online sales strategies. What should sector players do to make the most of the opportunity that has come in the wake of the pandemic?
0917 NOVEMBER, 2020
RETAIL:
Dark Times, Bright Outlook
Retail was among the worst hit in the recession and the market dynamic itself has changed in the pandemic impacting domain leaders. What will the new abnormal entail for the sector that now relies on 'digital' and 'experience' to become future ready
1018 NOVEMBER, 2020
TELECOM:
The Core that Needs a Boost
Connectivity, data proliferation, bringing the next 500 million online - all positive words relate back to the telecom sector that itself has been stressed in turmoil. How should sector marketers strategise their gameplan in what is becoming a case of paradoxes
1119 NOVEMBER, 2020
MEDIA:
Viewer, Viewer Everywhere… Is Monetisation There?
As industries came to a standstill, media was among the few sectors that saw rise in its viewers. Television and digital specifically benefitted, tier 2 and 3 markets kept the print appetite going but is this shift in media converting to generating revenues as well? How are media marketers facing the challenges of content creation constraints
1220 NOVEMBER, 2020
TECHNOLOGY:
The Cup that Brimmeth Over
Transformation of the next five years compressed in a few months, tech companies have revisited and boosted product stack to assist businesses' in their digital adoption. How will 2021 reshape the spending patterns of the sector, and what are the key consumer changes that the sector must bear in mind to ensure a growth trajectory?
1323 NOVEMBER, 2020
HEALTHCARE:
The Dawn of a New Consumer
Affordable health insurance, convenience, hygiene on demand, better infrastructure, contactless consulting, remote tests- the new consumer is demanding a progressive healthcare system in India. How is the sector responding?
1424 NOVEMBER, 2020
FMCG:
Beating the Odds
The Indian FMCG sector saw one of its busiest years in 2020 when it had to revisit its manufacturing, distribution, supply and the likes to meet the consumer needs. The sector also had to connect and engage its consumers in newer ways. As the recovery phase advances, how are Indian FMCG players rewriting their strategies to be future ready?
1525 NOVEMBER, 2020
MARKETER'S CONTROL ROOM:
Nationalism as a Brand Motto
The pandemic did not mute down the patriotic side of India as the government pushed for Atmanirbhar Bharat. What was the role that brands have to play in this call, and how does it impact their marketing in days to come?
Thursday, November 26, 2020
Friday, November 27, 2020
Friday, December 11, 2020
INSIDE MWB 2020-21
- A Look at the Indian Economy’s Performance
State of the Union 2020
- CMO Survey on Spends & Media Shift
Insights During Pandemic
- Marketing Overview
- Content
- Communities
- Contextual
Changing Marketing Strategies
- Co-Branded Content - Brands and New Role of Micro-Influencers
- Content Across the Funnel
Content Reimagined
WHY PARTNER ?
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MWB is putting the focus on marketing again towards contribution to business continuity and outcomes, allowing higher engagement with key decision makers
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Insights from research agencies & consultancies with focus of brands on their growth strategy. Industry relevant & contextual conversation, attracting high community interest
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Reach out to Industry Captains & Key Stakeholders apart from relevant audience including CXOs, C-suite managers, founders, decision makers for better ROI
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Flexibility: Be part of the conversation – join the discussion actively as a speaker or post discussion panellist, Felicitate Winners, Deliver Standalone Address
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Second edition of PURE awards recognising Purpose & Resilience
Register Here
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