Purpose was never as important as it was in the face of a crisis-ridden world. The pandemic period reiterated that performance follows purpose.

In the second year of the BW Pure Awards, given the unique business environment and demands, the changing consumer behaviour, BW Businessworld is recognising companies that not only were talking and walking the ‘purpose’ line in their actions and communication, but also outperformed in their respective sectors, showing resiliency in a tough year.