Celebrity endorsements cannot be done away with even in case of tighter budgets due...

Irani was speaking at the webinar on Celebrity and Brand Business, presented by BW Marketing World and Alchemist...

Celebrity edorsement sector is witnessing its biggest disruption during covid 19 times...

Participants spoke about the impact of covid on celebrity brand endorsements and how brands will restrategise their celebrity brand spends...

The paper throws up some interesting insights on celebrity endorsements and how they will pan out in the post Covid era...