This category will honor creative excellence and the best in strategy and style in B-to-B marketing through a conference format event.

Submissions must provide evidence of a unique, thematic and impactful reward or incentive programme for employees of a company.

This category invites the most engaging and educational employee/dealer-training programmes.

Judges will be looking for the most unique and engaging activity conducted for dealers at an experiential venue.

This category invites business-to-business branding campaign with a purpose to build and enhance a brand's image and identity among consumers and/or stakeholders.

This category invites measurable results through Trade shows and expos of all sizes and themes along with level of creativity and innovation.

This category invites exhibitions which involved multifaceted approach, in achieving objectives, through the imaginative use of resources, innovation and creativity.

This category invites exhibitions which involved multifaceted approach, in achieving objectives, through the imaginative use of resources, innovation and creativity.

This category invites the best experiential marketing done at any Sports event/activation.

This category invites the best experiential marketing done at any Music event/activation.

This category invites the most successful and proven effect of experiential marketing of a brand at a shopping center/mall.

This category invites the most innovative launch of a product/service which incorporated experiential marketing at the event/activation.

This category invites the best experiential marketing done by a brand in an Indian rural marketing to achieve outstanding results.

This category invites cause-related event/activation integrated with experiential marketing most effectively.

This category invites strong brand engagement that entertained, educated and built great customer relationships which has a memorable long-term impact.

This category invites the most innovative experiential marketing done at the event managed for the state/central government.

This category invites a well-planned integrated marketing communication strategy that involves the use of at least two other mediums along with the on-ground activation/event.

This category invites the most innovative experiential marketing done at the event managed for the state/central government.

This category invites all exhibitions including festivals and cultural exhibitions by organizers, agencies and brands that are making one element of a wider exhibition, or the full experience stand out within the same platform

This category invites most effective intellectual properties centered around Music.

This category invites most effective intellectual properties centered around a sport/sports.

This category invites the most successful intellectual properties incepted between XXXX - XXXX.

This category invites creative excellence and the best in strategy and style in marketing at the most successful business-to-business intellectual properties.

This category invites the most successful intellectual properties which were telecasted on any Indian TV Channel.

This category invites the most successful intellectual property across genres.

This category invites the most creative, imaginative and exquisite wedding experience.

This category invites the most creative, imaginative and exquisite destination wedding experience.

This category highlights the most imaginative and outstanding pre-wedding event created in the run up to the big day. (Eg. Sangeet/ Mehendi/ Cocktail)

The category invites the most imaginative and outstanding private social event other than a wedding event. Could include birthdays, anniversaries, Bachelors/Bachelorette, youngsters and other private celebrations.

Judges would be looking for the most creative use of space for creating an outstanding display of décor.

This category invites the most effective and great experiences created at the venue for any social event.

Submissions will be judged on the best management of logistics and extension of hospitality towards guests at a social event.

Judges will be looking for the most popular, diverse and/or innovative line-up of entertainment.

This category invites the most effective use of social media to leverage an event/activation.

This category invites the most effective use of mobile media to leverage an event/activation.

This category invites the most effective use of diverse forms of digital marketing to leverage an event/activation.

This category invites the most effective use of technology integrated into an event/activation.

The event/activation with the highest score across all the above categories will be chosen as the winner under this category. This category recognizes the best experiential event/activation across all the categories with the most innovative, creative and distinct concept.

The event/activation with the highest score across all the above categories will be chosen as the winner under this category. This category recognizes the best experiential event/activation across all the categories with the most innovative, creative and distinct concept.