A part of BW BUSINESSWORLD group, BW APPLAUSE is a bi-monthly magazine that provides content for the experiential marketing and event category within India. It serves the information needs of brand- side event marketers, experiential agencies, event professionals, and event service providers in the country.

Our daily newsletter, powered by our digital platform www.everythingexperiential.com provides up-to-the-minute news from the industry and is circulated to over 75,000 marketers, event agencies and media professionals across the country.

BW APPLAUSE Awards will recognise the best of events and experiences in India.

With experiential marketing gaining steady global popularity, brands are increasingly allocating larger portions of their marketing spends towards creating more innovative and personal consumer experiences. BW APPLAUSE Awards will recognize and honour the quality work experiential agencies are producing in this space across 30 all encompassing categories.